Job Description

Position Overview

The roleis responsible for leading and growing the company's presence in the foodservice sector, covering HORECA, Bakery, Catering, and Distributor partners. This role involves developing strategic partnerships, driving sales growth, ensuring excellent execution in the market, and leading a team to achieve business objectives. The ideal candidate has a

strong commercial mindset, deep understanding of foodservice dynamics, and proven leadership experience

in FMCG or food-related industries.

About Our Company

PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville's foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz's halal expertise to expand into growing markets in Asia and the Middle East.

Responsibilities

Channel Strategy & Growth

Develop and implement the foodservice channel strategy to achieve revenue, volume, and profitability targets. Scale foodservice through strong distributor management Identify new business opportunities within HORECA, Bakery Catering and Distributor partners. Build strong relationships with key customers, distributors, and industry partners. Drive category growth through tailored solutions and customer engagement.

Sales & Customer Management

Lead negotiations, contracts, and JBP (Joint Business Plans) with strategic accounts. Ensure effective execution of sales programs, promotions, and activations in the foodservice channel. Monitor customer performance, market trends, and competitor activity to drive competitive advantage. Provide key customers with insights, innovations, and solutions to strengthen partnerships.

Team Leadership & Development

Lead, coach, and develop a high-performing foodservice sales team. Drive accountability and clear KPIs across the team. Collaborate with R&D on menu application. Foster cross-functional collaboration with Marketing, Supply Chain, and Finance to deliver end-to-end solutions.

Operational Excellence & Planning

Ensure accurate forecasting, sales planning, and pipeline management. Track sales performance and deliver regular business reviews to management. Manage budgets, trade spending, and ROI for the channel. Ensure compliance with company policies, commercial practices, and food safety regulations.

Education

Bachelor's Degree in Business, Marketing, or related field; MBA preferred.

Experience

10+ years of commercial experience in FMCG or food industry, with at least 5 years in foodservice channel leadership

.

Experience managing distributor networks is an advantage.

Skills

Distributor management. Proven track record of driving growth with QSRs, HORECA, or institutional customers. Strong negotiation, relationship management, and key account handling skills. Strategic thinker with excellent execution and problem-solving abilities. Strong leadership, coaching, and team management skills. Excellent communication and presentation skills.

Competencies

Channel Strategy & Business Development Sales Leadership & Negotiation Customer & Distributor Management Commercial & Financial Acumen Team Development & Coaching Cross-Functional Collaboration

Other Requirements

Willingness to travel and work flexible hours.

Benefits and Compensation

Why join us?

As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.

Medical and dental benefits to support your well-being Meal subsidy for added convenience. Accident and surgical insurance coverage for peace of mind. A friendly and professional work environment that supports collaboration and mutual respect. Training and development programs to help you grow your knowledge, skills, and career. Clear paths for career advancement within the company, we believe in promoting from within. The chance to be part of a remarkable team that values results, innovation, and dedication.
Job Type: Full-time

Application Question(s):

Do you hold at least a Bachelor's Degree in Business, Marketing, or related field? Do you have a minimum of 5 years' experience in foodservice channel leadership? Have you handled Joint Business Plans (JBP) or strategic negotiations with customers? Do you have at least 10 years of commercial experience in FMCG or the food industry?
Work Location: In person