Senior Manager Marketing, Branding & Pr

Kuala Lumpur, Malaysia

Job Description

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About Intrepid Intrepid Group (www.intrepid.asia), an Ascential company (https://www.ascential.com/), is a leading regional Digital and Ecommerce Services Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Insights & Analytics, all powered by state of the art inhouse Technology to our client base of leading international brands across >10 marketplaces and multiple social platforms in all 6 SEA countries. Brands love our regional presence, our excellent pro-active ecommerce service which is enabled by our strong team, and our advanced marketing and tech capabilities.
We are part of Ascential (https://www.ascential.com), a global leader in information, analytics and eCommerce optimization. Together with Ascential, Intrepid is growing rapidly, with many exciting opportunities to work with leading brands and ecommerce platforms across multiple categories. By joining us, you\xe2\x80\x99ll get to experience what it takes to drive a successful ecommerce business end to end.
The Role:
We are looking for an experienced Senior Manager to lead regional marketing, branding, and PR for Intrepid Group across all six major South-East Asian markets. You will be working closely across our internal departments and communicating what makes us unique to relevant stakeholders including prospective clients, platforms, and employees to drive growth. You will be responsible for crafting and driving our group marketing strategy across online and offline touchpoints, driving synergy in the way we work across departments, and optimizing strategy and performance.

You will also be responsible for spearheading our thought leadership efforts, working closely with our management teams to develop white papers and case studies to showcase our industry expertise and success stories and illustrate how we can support clients in seizing the full potential of e-commerce.
Your responsibilities will include:
  • Spearhead regional marketing activities for Intrepid Group\xe2\x80\x99s key service lines including the e-commerce, digital marketing, advisory, SaaS, and analytics businesses through management account-based marketing, lead generation, e-mail marketing, advertising, content marketing, and events
  • Translate objectives and target audiences into a comprehensive annual branding & marketing strategy and plan
  • Facilitate cross-functional and cross-company collaboration across different stakeholders, business units, and countries to plan relevant marketing activities
  • Responsible for the execution of annual marketing programs within the given timeline and budget
  • Support the development of thought leadership and the creation of white papers and case studies in collaboration with internal industry experts. Leverage internal e-mail marketing database to maximize thought leadership distribution
  • Manage Google SEM budget to ensure website findability
  • Manage speaking opportunities across industry events. Tasks include a selection of relevant events to participate in, budget projection and management, KPI setting, liaising with external vendors and partners, and event post-mortem
  • Plan and manage content across various customer-facing digital touchpoints (e.g. LinkedIn, company website)
  • Track progress of spend vs budget, the annual marketing calendar, strategies, etc., and provide a monthly report to the management team

Who we look for \xe2\x80\x93 the ideal profile:
  • Minimum 7 years in a managerial role in marketing experience across multiple South-East Asian markets
  • Bachelor\'s degree in marketing, digital media or business management, Masters preferred
  • Knowledge of digital marketing and marketing CRM platforms such as Google Analytics, Hubspot, and related platforms would be an added advantage
  • Self-starter, fast learner, and able to work under pressure and short deadline

What we offer
  • Competitive compensation package
  • Professional and open international working environment \xe2\x80\x93 culturally integrating the best of all cultures to make the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
  • Opportunity to shape our strategy and plans in this domain
  • Ample opportunities for personal and professional development, both on the job and through regular training (E-commerce topics, technical skills, soft skills, and leadership training) made available on our proprietary learning platform Intrepid University
  • You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all e-commerce platforms in the years to come, and will have a broad view of the latest developments in the Southeast Asian e-commerce ecosystem

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of a dispute, Intrepid will not be liable for any material compensation to third parties

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Job Detail

  • Job Id
    JD913904
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned