Job Description

Job Summary

Oversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives.

General Responsibilities

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
• Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
• Lead development of marketing budgets and ensure alignment to clients\' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances.
• Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions.
• Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.
• Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.
• Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making.
• Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments.
• Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.

Leadership Responsibilities

• Manage and oversee team\'s delivery of team/function goals to drive execution against goals set.
• Drive and manage learning and development of team in the area of Marketing and DKSH behaviour to achieve team/function goals.

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry.
• Demonstrate sound knowledge in the company\'s products/services and application of marketing principles/practices.
• Demonstrate advanced research and analytical skills.
• Demonstrate fluency in English (both written and spoken) Soft skills Education.
• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.

Education

• Master\'s in Marketing/Economics/Business Administration will be an added advantage Work experience.

Work Experience

• Minimum five to eight years\' experience in a similar role.
• Minimum two to three years\' experience in a managerial capacity.

Requisition Number: 121102

Department: Marketing

DKSH