Job Description

The Communications, Marketing, Student Recruitment and Admissions Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. From award-winning marketing campaigns, global student recruitment activities, and communications that put Heriot-Watt on the global stage, our Group delivers professional services that support the University\'s strategic ambitions. The purpose of the role is to lead and manage the planning, delivery and evaluation of exciting and creative multi-media marketing campaigns to deliver ambitious student recruitment targets and global brand marketing objectives across our stakeholder audiences, aligned to the University\'s Strategy 2025, against a backdrop of challenges that COVID-19 brings. Assistant Manager role, and reporting to Senior Marketing and Campaigns Manager, this role will work within a cross-functional marketing team to shape and deliver effective marketing strategies and plans for all Academic Schools, ensuring their portfolio offering is in line Annual Plans and Strategy 2025. The role holder will engage with all levels of academic school stakeholders to manage the delivery of plans and teams that meet clear student recruitment and reputation objectives. Key Duties and Responsibilities Portfolio & Campaign management This role will manage all aspects of marketing & campaigns for schools. Marketing Initiatives

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  • To work with Senior Marketing Manager for all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner.
  • Manages the administrative process and assist in marketing communication, ensure that the clear and powerful messages of the campaign, product, brand, and value proposition to each market segment and are in accordance with the Heriot-Watt University\'s guidelines.
  • To ensure marketing initiatives are implemented based on alignment with the Academic School\'s portfolio and focus.

Administration and Report

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  • Assist Senior Marketing Manager to keep track, monitor and report all aspects of marketing administration, procurement, and to meet all SOP planning, budgeting to ensure timely payments.
  • Assist to Track, monitor and report critical market and competitive research, data, and analytics to drive insights.
  • Monitor and report competitive analysis/market intelligence, prospecting, lead generation, promotions, communications and budgets, strategic planning, and customer/revenue retention and growth.

External Media Agencies Support

• Manage external agencies to ensure deliverables are of quality and given efficiently in a timely manner.
  • Manage and assist the Academic Schools to work cohesively to ensure campaigns are executed in accordance with timelines.
  • To be agile in a fluid environment to suit a face to face and/or virtual audience engagement.

Portfolio management

• Academic School Relationships : Develop and maintain mutually beneficial relationships with Academic Schools and Professional Service colleagues, providing advice and guidance on marketing and brand-related matters, and foster a customer-focused approach to all activities. Share marketing strategies, plans and campaign performances with Academic Schools that are aligned with ambitious targets of attracting high quality students.
• Event Marketing: Support University/Academic School events, including planning and content and asset creation for virtual and on-campus Open Days, webinars, live social stream, business, and community events.
• Website & Social Media content: Collaborate with the global website, social media & content teams, assist in the development of local content and creatives to optimise opportunities and to grow digital presence for the University.
• Regulatory Compliance: The post-holder is responsible for ensuring the academic school marketing communications meet quality standards and comply with university brand and regulatory requirements i.e. Competition and Market Authority (UK), JPA, MQA, GDPR, PDPA accessibility, etc.

Digital Marketing

• Lead Generation: Assist in the development and implementation of digital student acquisition campaigns with data and analysis. Optimise campaign effectiveness with other marketing tools.
• Marketing Effectiveness: Measure the effectiveness and efficiency of digital marketing campaigns against agreed Cost per Lead (CPL), Cost per Acquisition (CPA) and Return of Investment (ROI) metrics, and where possible, identify and make improvements.

Any other duties Not limited to those listed, which are deemed necessary by the Senior Marketing Manager, Marketing and Campaigns and Regional Director to deliver business needs. Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve. Person Specification Education & Qualifications Essential:

• Degree or Postgraduate (or equivalent qualification)

Desirable:

• Degree

Experience Essential:

• With at least 3 years of Marketing or Communications experience, delivering highly effective campaigns to deliver ambitious outcomes
• Good understanding of relevant legal, statutory and governance requirements

Desirable:

• Experience in the youth segment
• Experience working with global brands

Competencies, Skills & Knowledge Essential:

• Strong operational, project management and public speaking skills.
• Experienced in assisting in the development of strategies, developing and managing for implementation of marketing strategies that have consistently met or exceed planned objectives
• Experience in managing a marketing initiative in a timely manner with hands-on collaborative style of working
• Excellent written and verbal communication skills.
• Well versed with Microsoft Office applications.
• Ability to work and cooperate in a team-oriented environment - people oriented with warm and cheerful disposition. Creative, resourceful, customer focused.
• Willing to work beyond normal working hours, including weekends and public holidays.

Desirable:

• Proficiency in speaking and writing English and Bahasa Malaysia. Mandarin would be a bonus.
• Travelling will be required from time to time.
• Ability to work well under pressure on simultaneous tasks.

Special Factors (if applicable)

• Enjoys being part of a university campus, developing the role as the campus grows, and willing to take a \'hands on\' approach from the outset.

Essential Criteria : these are attributes without which a candidate would not be able to undertake the full remit of the role. Applicants who do not clearly demonstrate in their application that they possess the essential requirements will normally be eliminated at the short-listing stage. Desirable Criteria : these are attributes which would be useful for the candidate to hold. When shortlisting, these criteria will be considered when more than one applicant meets the essential criteria. Application Process Due to Malaysian Immigration restrictions, we regret to inform that this position is only open to citizens or permanent residents of Malaysia. Applications should be submitted to Career Website. Applications must be submitted by 4 March 2023 . If you are not contacted by the selection committee by 15 March 2023 then please assume that on this occasion your application has been unsuccessful. The University is committed to equality of opportunity.