Job Description

This role will be responsible for planning and executing content strategies, as well as building a vibrant community for enterprise architecture professionals. The candidate will be accountable for producing online and offline marketing collaterals targeted at building brand awareness, generating leads and retaining customers for our consulting and training services. Key Responsibilities: Use a data-informed approach to develop a plan for marketing content initiatives throughout its lifecycle and align marketing platforms to the company\'s business goals, priorities and strategic direction. Plan content strategies, develop content, build a social media calendar, and manage content publishing across marketing platforms. Seek, build, and maintain relationships with regional content creators, community leaders, and advocates. Conduct market research and gain a complete understanding of the industry landscape, target customer background and company products and services to develop content and initiatives that are innovative and original. Oversee customer experience initiatives such as alumni loyalty program, google reviews, client successful stories, testimonials and interviews. Create and ensure all content assets are updated consistently across all the marketing collaterals and educational resources. Collaborate with internal and external parties to deliver high-converting content incorporating SEO techniques for the various targeted audience profiles. Provide regular updates on regional plans, weekly activity calendar, results and ROI and advise on activities enhancement; analyse, discuss and obtain feedback from Sales and Marketing teams for improvement. Basic Qualifications: Min. 2 year experience in digital marketing field, ideally within B2B or technology organisations Experience in digital marketing, content development and community building Knowledge of using wordpress, woocommerce, graphic design and video editing software would be a plus Meticulously organised with project management skills and the ability to multitask in a dynamic and fast-paced environment Team player with a positive attitude and a strong sense of ownership Strong written and verbal communication skills Desire to take initiative, be innovative and creatively solve problems A marketing or business degree, or formal marketing qualification is desirable

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