Job Description

Work closely with the Marketing team to execute creative and effective marketing strategies to achieve business objectives.

• Support Departmental Head in formulating and monitoring advertising and promotional activities, including brand building and implement marketing strategies.
• Design and execute advertising plan, budget and expenditure.
• Liaise with Supplier and Printers for promotional materials and publications, prepare POP and organise promotional activities.
• Prepare project proposals and annual marketing plan.
• Liaise with advertising agencies for all above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
• Conduct market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
• Handle the company\'s social media platforms, ie. Facebook, Instagram and Webpage.
• Liaising with influencer / KOL for the social media engagement and posting monitoring
• Work closely with the Sales and Operations team to execute creative and effective strategies to achieve business objectives
• Evaluate and compiling the promo feedback of all campaigns.
• Packing and distribution related marketing collateral / POP to reach retail shop prior to campaign start

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-universal-traveller-job-senior-marketing-pr-executive]
; Requirements: -

• Diploma / Degree holders in marketing, business or mass communications or equivalent with Minimum 5 year\xe2\x80\x99s experience.
• Marketing experience in retail sector will be added advantage.
• Creative, trendy, highly motivated and proactive with an analytical mind is a must.
• Good PR, negotiation skills, result oriented, able to meet tight deadlines with multi-tasking abilities.
• Strong background in managing social media.
• Possess excellent English written, verbal communication and presentation skills