Job Description

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\'s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.



We are looking for an SEO specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You\'ll also oversee paid search campaigns to ensure their success.

The right candidate will have an analytical and perceptive mindset who is also a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our client\'s visibility and profitability.

Key Responsibilities:

\xc2\xb7 Develop SEO strategies that increase the company\'s search engine results rankings

\xc2\xb7 Monitor daily performance metrics to understand SEO strategy performance

\xc2\xb7 Collaborate with others within the marketing department to manage SEO strategy

\xc2\xb7 Research SEO keywords to use throughout the company\'s website and marketing materials

\xc2\xb7 Set measurable goals that demonstrate improvement in marketing efforts

\xc2\xb7 Efficiently communicate with other marketing professionals to align goals

\xc2\xb7 Identify our buyer persona to better target identified audiences

\xc2\xb7 Write compelling and high-quality website content, including blog posts and page descriptions

\xc2\xb7 Update content and website links for maximum optimization and search engine rankings

\xc2\xb7 Monitor redirects, click rate, bounce rate, and other KPIs

\xc2\xb7 Prepare and present reports regularly

\xc2\xb7 Identify problems and deficiency and implement solutions in a timely manner

\xc2\xb7 Collaborate with web developers and marketing team

\xc2\xb7 Suggest improvements in process and productivity optimization

\xc2\xb7 Stay up to date with the latest SEO and digital marketing latest trends and best practices

\xc2\xb7 In-depth knowledge of research principles and methods and experience in analyzing data

Qualifications

\xc2\xb7 At least 2 years of experience in successfully developing and executing SEO campaigns

\xc2\xb7 Understanding of search engine algorithms and ranking methods

\xc2\xb7 Experience with SEO industry programs, DeepCrawl, MOZ, ahrefs) and web analytics tools (e.g. Google Analytics, WebTrends)

\xc2\xb7 Knowledge of keyword research and data mining tools

\xc2\xb7 Able to complete competitive analysis of other companies within the industry

\xc2\xb7 Comfortable analyzing high volumes of data on a daily basis

\xc2\xb7 Familiarity with NUXT JS or other seamless content management systems

\xc2\xb7 Experience with other aspects of marketing, such as conversion rate optimization, is a plus

Experience with other aspects of technical SEO, such as platform migration, is a plus

Additional Information

Our employee benefits package comprises the following:

\xf0\x9f\x91\x89 Generous leave entitlements, including birthday leave, rest day and family care leave.

\xf0\x9f\x91\x89 Office closure for World Mental Health Day 10th October.

\xf0\x9f\x91\x89 Additional Company closure for all 4 major festive Celebrations

\xf0\x9f\x91\x89 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

\xf0\x9f\x91\x89 Life and personal accident insurance and group hospitalization and surgery.

\xf0\x9f\x91\x89 A hybrid working schedule and with Friday disconnects.

\xf0\x9f\x91\x89 Rest Relax & Recharge - office closure last week of December every year.

\xf0\x9f\x91\x89 Phone Allowance

Publicis Groupe