Job Description

Responsibilities:

Social Media Analytics & Reporting:

Conduct detailed analysis of key metrics and engagement data to provide insights on customer behavior and content affinity. Create and own reports and dashboards (monthly, quarterly, annual) to present insights on project/campaign performance to internal and external stakeholders. Being able to visualise and assimilate data is a strong plus. Own and raise the data literacy of all Departments through quarterly data sharing sessions. Assist with competitor research, monitor industry trends, and identify content opportunities
Stay informed on the latest social and digital media trends, best practices, and technologies (emerging platforms, tools, and analytics techniques).

Work cross-functionally to set benchmarks, KPIs and goals for content creation and strategies.

Good understanding of social media marketing, including platform trends, SEO/SEM best practices, and algorithm changes.

Basic understanding of the rest of the marketing funnel, creative production, and operations.

Requirements:

2-3 years of experience Diploma / BA/BS in in Marketing, Communications, Media, or a related field Familiarity with social media platforms such as Instagram, TikTok, YouTube, and Twitter/X Proficient in the Google ecosystem (Google Docs, Sheets, Slides etc) Passionate about social media data and trends, content creation, and digital storytelling A keen eye for detail and strong organisational skills Proven experience with Sprinklr - including but not limited to pulling and formatting data from the analytics dashboard. Experience with at least one additional data tool is a strong plus.
Job Type: Full-time

Pay: RM3,000.00 - RM4,000.00 per month

Work Location: In person