Job Description

Introduction
At IBM, work is more than a job - it\'s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you\'ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world\'s most challenging problems? If so, lets talk.On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.Your Role and ResponsibilitiesAs a Social Strategist at IBM, you will oversee the building and evolution of the company\xe2\x80\x99s social media presence in Japan. As part of the Japan Communications and Social Media team, you are responsible for translating IBM\xe2\x80\x99s brand story across the social channels (e.g., LinkedIn, Facebook, YouTube),adapting content for platforms, the Japanese audience and culture, and geo-specific priorities. In this position you will build informed (by business, research, and culture) social strategies in partnership with teammates and cross-functional teams, driving plans through to execution and measurement.Your primary responsibilities will include:Social Strategy:

• Develop and implement social media strategies that align with the organization\xe2\x80\x99s marketing and communications objectives, using a researched approach that considers platform strengths, target audience, and platform best practices
• Monitor and measure social media performance and use data to optimize social media strategy over time
• Leverage deep curiosity to build an understanding of the market, target audiences and IBM\xe2\x80\x99s offerings to create the most compelling messaging and content
• Develop a keen understanding of how to connect business priorities to culture through intentional social storytelling
• Build relationships with key platform partners to remain up-to-date and serve as a point person for social marketing within the broader organization
• Manage internal stakeholders invested in respective business focus areas and priorities

Creative Development:

• Develop simple creatives for social media posts such as short videos or infographics
• For complex creative development, provide feedback on creative, copy, and social strategy to internal creative resources and agency

This is a Hybrid role, attendance to the office is currently required only 3 times per week.Required Technical and Professional Expertise

• Experience in managing social media, either in-house or at an ad or PR agency
• Experience as a project manager, including owning/executing a strategic project from start to finish
• Experience building compelling social strategies from a brand POV using deep knowledge of the social media landscape
• Demonstrated communication and organizational skills
• Excellent written and verbal communications in Japanese (Native or JPLT N1)
• Experience in working with global stakeholders in English

Preferred Technical and Professional Expertise

• Working knowledge of project management tools such as Slack, Trello, Airtable and Box
• Proficiency with social media management and analytics tools such as Sprinklr and Khoros is a plus
• Graphic and video editing skills (Adobe Photoshop, Adobe Premier Pro)
• Understanding of social media landscape in Japan

IBM