Job Description

Working Location

No. 42-46, Ground Floor, Jalan SS 19/1d, Ss 19, 47500 Subang Jaya, Selangor

Job Summary

We are looking for a creative and strategic Social Media Executive to strengthen our online presence and brand engagement in the co-living industry. As the Social Media Executive, you will be responsible for planning, creating, and managing content across social media platforms to promote our co-living spaces and foster a sense of community. You will work closely with the marketing team to enhance brand awareness, drive tenant acquisition, and create an engaging online environment that reflects our unique co-living culture.

Key Responsibilities

1) Content Creation & Strategy

Develop and execute a social media strategy aligned with the company's goals and brand voice. Create compelling, original content that showcases the co-living experience, tenant stories, community events, and property highlights. Produce a mix of visual content, including images, videos, infographics, and stories, to engage target audiences on platforms like Instagram, Facebook, LinkedIn, and TikTok. Collaborate with tenants to feature their stories and promote the benefits of co-living, fostering authentic brand advocacy.

2) Community Engagement & Management

Actively engage with followers, respond to comments, messages, and inquiries in a timely and professional manner. Build and nurture a strong online community by fostering conversations, encouraging interactions, and promoting tenant satisfaction. Monitor tenant reviews, feedback, and online discussions, sharing insights with the team to enhance tenant satisfaction.

3) Growth & Analytics

Track, analyze, and report on social media performance using analytics tools to measure the effectiveness of campaigns, engagement, reach, and other KPIs. Utilize insights from analytics to optimize content, posting schedules, and campaign strategies for continuous growth. Identify and engage with influencers and strategic partners in the real estate, lifestyle, and co-living spaces to broaden the brand's reach.

4) Campaign Management

Support marketing campaigns and special promotions by creating dedicated social media content and coordinating campaigns with the marketing team. Run paid social media advertising to target key demographics and boost engagement, reach, and occupancy. Monitor and adjust campaign performance to ensure a high return on investment and alignment with occupancy goals.

5) Trend & Competitor Analysis

Stay up-to-date with industry trends, social media platform updates, and emerging digital marketing practices. Conduct competitor analysis to understand trends, audience preferences, and best practices in the co-living industry.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Proven experience in social media management, preferably in the real estate, hospitality, or co-living industries. Strong knowledge of social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and Twitter. Proficient in social media management tools and analytics platforms. Excellent communication, writing, and storytelling skills. Creative mindset with a strong eye for detail and design. Ability to work independently and in a collaborative team environment. Basic knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.
Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM3,500.00 per month

Benefits:

Additional leave Free parking Maternity leave Opportunities for promotion Professional development
Experience:

Social Media Executive: 4 years (Preferred) Social Media Management: 4 years (Preferred) Content Creator: 4 years (Preferred) Canva or other design tool: 2 years (Preferred) Video editing: 2 years (Preferred)
Work Location: In person