Job Description

• Bachelor\'s degree in Marketing, Fashion Merchandising, Communications, or a related field.
• Proven experience as a Social Media Marketing Executive or similar role within the fashion industry.
• Experience managing social media accounts for fashion brands on Instagram, XHS, and TikTok.

Skills and Competencies:

• Deep understanding of Instagram, XHS, and TikTok, including their algorithms, features, and best practices.
• Exceptional written and visual communication skills, with a flair for creating compelling fashion content.
• Creative and innovative mindset with a strong sense of fashion trends and brand aesthetics.
• Strong analytical skills and proficiency in interpreting social media metrics and translating them into actionable strategies.
• Proficiency in using social media management and analytics tools specific to fashion marketing.

Personal Attributes:

• Highly organised with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and a commitment to maintaining high standards of quality.
• Ability to work independently and collaboratively within a team.
• Passion for fashion and staying updated with the latest industry trends and developments.
• Strong problem-solving skills and the ability to handle social media crises effectively.

Technical Proficiency:

• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Capcut, Final Cut Pro) to create visually appealing fashion content.
• Familiarity with SEO principles and how they apply to social media and e-commerce.
• Basic understanding of HTML and web publishing is a plus.

Language Skills:

• Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages to effectively manage and engage with a diverse audience across global and Chinese social media platforms.

ResponsibilitiesContent Creation and Management:

• Develop and curate engaging, high-quality visual and video content tailored for Instagram, XHS, and TikTok, highlighting new collections, fashion trends, and brand lifestyle.
• Manage daily posting schedules, ensuring consistent and timely updates on each platform.
• Create and maintain a content calendar that aligns with product launches, promotions, and seasonal campaigns.

Strategy Development:

• Craft and implement platform-specific social media strategies to increase brand awareness and drive sales.
• Conduct regular performance analysis, adjusting strategies based on engagement metrics and sales data.
• Integrate social media plans with broader marketing and e-commerce strategies to ensure a cohesive brand presence.

Audience Engagement:

• Monitor and engage with followers, responding to comments, messages, and mentions promptly.
• Collaborate with fashion influencers and content creators to amplify brand reach and credibility.
• Organise and execute platform-specific events, challenges, and giveaways to foster community and increase engagement.

Analytics and Reporting:

• Track, analyse, and report on social media performance metrics such as engagement rates, follower growth, and conversion rates.
• Use platform-specific analytics tools to gain insights and optimise content and campaigns.
• Provide regular reports with actionable insights and recommendations to improve social media effectiveness.

Brand Management:

• Ensure all content is consistent with the brand\'s voice, style, and visual guidelines, reflecting the fashion brand\'s identity.
• Stay updated on the latest fashion trends and competitor activities to keep the brand\'s social media presence fresh and relevant.
• Maintain a cohesive and visually appealing brand aesthetic across all social media platforms.

Collaboration:

• Work closely with the design team to create visually appealing content that aligns with current fashion trends and brand identity.
• Collaborate with other departments, such as marketing, sales, and customer service, to ensure social media activities are aligned with overall business objectives.
• Coordinate with the e-commerce team to drive traffic to the online store and increase conversions through social media.

Benefits

• KWSP, SOCSO, EIS are basic
• As soon as you start your job, you have 10 days of Annual Leave, the longer you are with us, the more leave entitlement you get!
• Monthly company lunch/dinner, year-end annual dinner with huge lucky draws!!!!
• Only exists in Taiwan companies!!! After 1 year of employment and you\'ve IT the KPI, you will be given three perfomance bonuses a year. (Dragon Boat Festival, Mid-Autumn Festival, year-end bonuses)
• Buy as many as you wish! - Girl\'s Monday Malaysia\'s Staff Discount on anything!
• Utilise the resources provided by the company to improve yourself - on-the-job training provided
• Very flexible but self-disciplined, young and energetic work environment, great Malaysian and Taiwanese coworkers, good Taiwanese bosses who aren\'t afraid to benefit their employees
• Core staff can also visit our head office in Taiwan from time to time for further training and visit.

Additional Benefits

• Company Trip
• Performance Incentive
• Flexible Working Hours

Important InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

Ricebowl