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Develop and execute key Auto Loan strategies to grow market share across segments via expansion of active dealer network, identification of market opportunities and end-to-end execution.Represents the Bank in external engagement to seek opportunities and intelligence in creating competitive edge for Auto Loan; lead development of innovative, relevant and cost-efficient below-the-line product marketing and acquisition programs with key business partners;
Contribute constructively and creatively in the planning and implementation stages of program / initiative to drive maximum sales top of mind and awareness;
Work with respective internal and external stakeholders to ensure these partnerships/programs are properly executed in a timely manner with the approved promotion strategies, product / sales / marketing communications and marketing budgets;
Support on marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity and quality;
Work closely with Auto Loan direct sales channel to ensure proper and timely execution of all partnerships/programs and promotions;
Monitor and analyze pre and post campaign & sales performance to ensure results are on track and if not, to identify the problems / issues and recommend solutions to rectify them;
Support and assist PFS Auto Loan on any other ad-hoc managerial / Bank wide initiative.
About Hong Leong Bank
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