Job Description

Supervisor - Digital and Marketing Communication, K&B Malaysia

BASIC FUNCTIONS

Key responsibilities to grow Company brand equity through 360 communications including offline and online in digital marketing & social media and drive conversion through different channels including trade partnerships. Be accountable for developing, organizing, and implementing Integrated Marketing Communications activities for the brand and new product launches.
Work with Regional Marketing Communication Manager in planning process & implementing other programs for the Malaysia market as requested.

Responsible for digital marketing activities planning and implementation in Malaysia Market. To lead the management of Company E-Commerce, including developing and rolling out of e-commerce promotions and subscribers acquisition activities with respective stakeholders. Be accountable to all social accounts to establish and maintain rapport with users and customers. Initial, plan and develop integrated digital campaign to support brand building and thematic marketing campaign.

SPECIFIC RESPONSIBILITIES

Trade Promotion Management

• Assist to plan and execute showroom and trade events.

• Manage trade loyalty program.
• Coordinate with Retail sales & Distributors to develop & implement Campaigns/Promotion programs and track for ROI.
• Ensure all Brand Assets used by Distributors on print and online are consistent to Branding Guidelines.
• Provide trade marketing support to Distributors.
• Coordinate with Retail Sales/ Channel Marketing/ Showroom designer on all showroom matters such as showroom image upgrade project, new product roll-out, new POP etc.

Digital Marketing

• Responsible for Digital Marketing including website, social media, SEM, SEO, e-commerce, etc.
• Work with Regional Team to design and/or adapt an effective creative and media brief with appointed agencies for a strong and insightful proposal.
• Design and manage digital marketing calendar leverage on global/ regional and local content & assets.
• Manage digital agency to perform according to plan and achieve above KPI for all media channel and campaigns.
• Develop digital KPIs and in charge of KPIs tracking for all campaigns and media channels. Conduct regular meetings to track and cooperate with agencies for the solution in case off-track.
• Manage digital agency in terms of SOW and budget. Ensure high-quality deliverables that are consistent with event intend and goal.
• Work with distributors and internal team for the e-commerce promotions and activities.
• Manage enquiries and leads coming from the e-commerce, websites and Facebook.

Marcom, Public Relations and Events

• Propose and execute full year Marketing Calendar.
• Develop & implement Integrated Marketing Communication plan to achieve business goals & increase market share and brand awareness.
• Manage creative, media and event agencies to perform according to plan in SOW and ensure high-quality deliverables that are consistent with brand & communication strategy and goal.
• Responsible for KPIs tracking for all campaigns and media channels and conduct regular review with agencies to achieve above targeted KPI.
• Collaborate with Regional Marketing Communication Manager in planning & organizing Trade events/ Showroom opening events etc.
• Assist Regional Marketing Communication Manager to manage & track on Marketing budget, both ATL and BTL.
• Oversee and manage all Marcom activities, ensure a cost-effective investment that requires a strong understanding of available assets and templates.
• Liaise on regional or local Selling tools & Literatures to support Sales force.

Market Intelligence

• Assist Regional Marketing Communication Manager & Regional team in conducting Market research, analyze & action plan.
• Coordinate with agencies to have regular reports on media and consumer trends. Tracking on competitors' Marcom activities.

Other tasks as assigned by superior.

RELATIONSHIPS AND CONTACTS

• Supervisory Relationships: Direct report to Senior Manager - Marcoms & Digital Marketing, K&B South & Northeast Asia.
• Organization Relationships:

• Frequent contact with SNEA & AP marketing team members for approval & material sharing.
• Frequent contact with Malaysia Sales team members for task coordination.
• External Business Relationships:

• Frequent contact with distributors, printers for literature design and printing, contractors, and other vendors.
• Frequent contact with Creative & event agencies, media partners for the implementation of activities and publications.

Skills/Requirements

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor's degree preferably in marketing and other relevant major.
• With a minimum of 5 years relevant working experience.
• Good command of software such as PowerPoint, Excel, Photoshop.
• Good skills in communication and coordination with all levels.
• Good command of English esp. written English.
• Keen contributor and team player.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen. So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at .

It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.