Job Description

An exciting Trade Marketing Manager (Beauty Retail) job has just become available at one of the most respected global beauty brands based in Malaysia. Reporting directly to the Brand GM, this is a role for a marketer who is a leader in their field. About the Trade Marketing Manager (Beauty Retail) Role:
In this business critical role you will e be responsible for setting up and analysing strategies, planning and executing marketing campaigns in offline and online channels, managing inventory and demand planning. Key Responsibilities:

• Plan and develop the yearly marketing calendar adhering to global marketing guidelines
• Manage and track trade marketing A&P budget
• Lead 360 launch and re-promote plans according to customer user journey (including launch mechanics, novelty forecast/allocation, visual merchandising, and marketing communication, etc.)
• Monitor and review the effectiveness of all trade activities to generate insights as reference for future planning
• Be responsible for product category management \xe2\x80\x93 set target and monitor the performance of \xe2\x80\x98pillar\xe2\x80\x99 products across all channels and develop strategic plan to create incremental sales growth
• Conduct market trend analysis and monitor competitors\xe2\x80\x99 activities to update Headquarter on a monthly basis
• Conduct weekly/monthly business and channels sales performance tracking for follow-up and action plan development
• Drive the growth of brand\xe2\x80\x99s loyalty community across offline/online and define key directions to achieve yearly CRM KPIs
• Develop, implement, and optimise customer flow to encourage acquisition, conversion, retention, referral, cross-selling and re-activation through monthly CRM campaigns
• Monitor and review all CRM subscriber communication platforms including emails, SMS, push notification, web banners, in-app banners, etc.
• Work closely with brand marketing and e-commerce team to develop compelling content or communication assets for CRM calendar
• Plan customer targeting and segmentation approach, identifying opportunities for targeted CRM campaigns that deliver the right message to the right people
• Optimise usage of customer data to demonstrate understanding of customer purchase behaviours and lifecycle to identify key actionable insights in planning CRM campaigns

To succeed in this Trade Marketing Manager (Beauty Retail) job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix. Key Requirements:

• Bachelor\'s degree in Marketing, Business Management, Mass Communication, PR or any related field
• At least five years of proven experience, ideally in either in a multinational/FMCG/e-commerce/retail/merchandising or health and beauty company
• Experience with and exposure to trade marketing, CRM, and brand marketing
• Understands the competitive landscape and marketing touchpoints of retail industry or similar capacity especially the beauty industry
• Strong communication and negotiation skills with internal other departments and HQ
• Demonstrated strong analytical skills and Microsoft Office Skills (Excel and PowerPoint)
• Data-driven mindset and comfortable with analysing reports to derive actionable insights
• A team player with good interpersonal and communication skills and is also able to work independently
• Experience in leading a team

This international beauty brand needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their corporate entertainment, they\xe2\x80\x99ve won many awards. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards. If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Trade Marketing Manager (Beauty Retail) job. Apply today or email me at Christie.Cheah@robertwalters.com.my to discuss this new opportunity. Do note that we will only be in touch if your application is shortlisted. Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
An exciting Trade Marketing Manager (Beauty Retail) job has just become available at one of the most respected global beauty brands based in Malaysia. Reporting directly to the Brand GM, this is a role for a marketer who is a leader in their field.