Job Description

• Minimum 5 years working experience in trade marketing function, preferably in FMCG sector.
• Excellent communication, interpersonal and presentation skills.
• Strong attention to details.
• Strong project management and organizational skills.
• Strong analytical and data interpretation skills.
• Strong will to win with proactive mindset.
• Ability to work collaboratively in a fast paced environment.
• Good command of Microsoft Excel, word and powerpoint.
• Knowledge in Adobe illustrator or Photoshop is an added advantage.
• Good command in English and Bahasa Malaysia.
• Willing to travel.

Responsibilities1. Trade Marketing Strategy Development

• Develop trade marketing strategies to achieve sales and marketing objectives within the retail and distribution channels.
• Identify market trends, competitive landscape and consumer insights to shape trade marketing plans.
• Strategize Marketing 5Ps - Product Assortment, Pricing, Placement, Point of sales material, Promotions.
• Create sales tools (product catalogues, product write ups etc for sales teams.
• Work with external marketing agencies, contractors and vendors ensuring quality and cost-effectiveness.

2. Trade Promotion Planning

• Develop and implement trade promotion programs to increase product sales and market share.
• Monitor and analyze the performance of promotions and adjust strategies as needed to maximize ROI.

3. Channel Management

• Work closely with sales teams to ensure alignment of trade marketing initiatives with sales goals.
• Evaluate channel effectiveness and propose improvements to optimize distribution and visibility.

4. Budget Management

• Assist in budget planning and monitoring to ensure efficient allocation of resources for trade marketing activities.
• Track expenditures and report on the financial performance of trade marketing initiatives.

5. Market Research

• Conduct market research to gather data on consumer behavior, competitor activities and industry trands.
• Use market insights to make recommendations for trade marketing strategies.

6. Sales Support

• Provide sales teams with the necessary tools, training and materials to effectively promote and sell products.
• Monitor the sales team\'s execution of trade marketing initiatives.

7. Relationship Building

• Establish and maintain strong relationships with key retailers, distributors and partners.
• Collaborate with cross-functional teams, including sales, product development and marketing to achieve common objectives.

Benefits

• Staff Recreation Activities.
• Annual Increment.
• Annual bonus.
• Staff insurance .
• Annual leave.
• Medical leave.
• 5 working days.

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