Trade Marketing Manager
Petaling Jaya, Malaysia
Job Description
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Position Purpose
- The conduit between Sales and Marketing, ensuring Company\xe2\x80\x99s objectives are achieved by translating the overall Brand strategies into effective and actionable Sales strategy for Modern Trade and General Trade channel.
- Size of prize: Sizing up the potential sales volume and spend of a brand/product
by Channel. - Volume Building blocks: Mapping out the building blocks/metrics (distribution,
forwards stock shares, SPPD, etc) to achieve the target volume. - Trade plans: Develop Channel plans to (Campaigns, promos, trade deals,
activations to achieve the Volume Building Blocks. - Execution Guidelines: Develop Shopper driven Channel execution guidelines
(Picture of Success) to maximize product availability, visibility and accessibility. - Evaluation: Leads the tracking, monitoring and post evaluation ROI of plans.
specific POSMs based on master Key Visuals etc) e) Manage trade spend and allocate A&P across designated channels and customers. Forecast program volumes & ROI. f) Coach and support the sales teams to execute effectively with the customers. Work Relations
- Stakeholder Brands.
- Sales and Operations.
- Demand Planning.
- Finance.
- Minimum a Degree qualification
- Minimum 5 years related experience in FMCG industry.
- Beverage and Snacks experience is an advantage.
- Proven experience in Channel Development and/or Category Development
- Experience in Modern Trade Key Accounts.
- Experience in Sales Operations and/or General Trade channel management is an
added advantage - Strong channel/category insights experience, with the ability to generate and
present actionable recommendation and plans to a diverse range of stakeholders at all levels - Good communication and inter-personal skills
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Job Detail
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Job IdJD913313
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPetaling Jaya, Malaysia
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EducationNot mentioned