Sales
Job ID:
71504
Kuala Lumpur, 10, MY (Hybrid)
Permanent
Job Location: Kuala Lumpur
Kuala Lumpur
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The Traditional Trade & Operations Manager is responsible for achieving sales targets for assigned customers, developing the general trade business, analyzing performance, and ensuring distribution in general trade channels.
Main Responsibilities:
Lead and develop general trade planning to implement strategic business growth goals
Propose commercial policies, programs, and customer plans for General Trade
Propose sales budgets (volumes, trade spending, visibility, etc.) for General Trade by key partners
Monitor sales target achievement and implement contingency plans as needed
Analyze key partner performance and define future business opportunities, set partner-specific goals and strategies, and define action plans with KPIs
Address credit issues with the distributor and ensure compliance with commercial policy
Maintain regular communication and conduct business reviews with key wholesalers
Negotiate contracts and sales promotions with the distributor and key partners, develop and support strategic projects to achieve business goals
Keep trade spending within commercial policy guidelines, monitor execution, validate claims, and optimize ROI
Ensure timely submission of sales activity documents and payment approvals
Collaborate with distributor to achieve sales targets
Monitor in-store deployment and ensure alignment with plans and policies, evaluate and propose new strategies based on distributor input
Resolve issues at the national level and validate distributor data
Identify and address gaps in physical availability (e.g., shelf share, out-of-stock)
Drive coverage effectiveness and optimize sales force manpower
Evaluate RTM (Route to Market) opportunities and collaborate on customer RTM plans, lead RTM performance evaluation within the General Trade channel
Develop and deliver sales training for external trade partners and distributor sales teams
Who we are looking for:
University degree in Business, Marketing, or related field
Strong relevant experience in sales and / or trade management, in FMCG categories; sweet packaged food category experience is strong plus
Proven track record in distributor and key wholesaler management
Strong market knowledge of general trade and independent small merchants (ISM) landscape
Advanced stakeholder management skills, collaborative mindset with strong interpersonal skills
Strong execution focus to drive sell-out through product availability and visibility
Proactiveness, result orientation and ability to work under pressure
Proficiency in Malay and English, written and spoken. Additionally, Mandarin and / or Cantonese is considered a strong plus
Advanced MS Office skills: Excel, PowerPoint
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels. Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here.
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