Job Description

Job Category: Product
:

• Strategize and develop new or variation of Personal Financing sales and marketing campaigns which is relevant in the personal loan market/industry and work with various stakeholders in CIMB especially the respective sales channels
• Champions the sales acquisitions strategies by working with various sales channels/leads to identify and execute revenue uplift activities such as running sales initiatives and marketing campaigns.
• Responsible to strategize with CBPA and respective channels on overall cost of campaigns/acquisitions with proper strategy to ensure products remain profitable
• To conduct strategic market research and analysis on customer segments, latest product proposition in the market and competitor analysis for sales campaigns and incentives where relevant
• To develop an effective sales kits (sales checklist, application form, Sales Call scripts, marketing collaterals or other relevant/related materials) to the respective Personal Financing products.
• To ensure sales roadshows are effectively coordinated and engaged to ensure sales channels are equipped with latest product information/updates
• Ensure timely sales reporting to sales channels as a tool to monitor sales performance
• To work closely with stakeholders (e.g: product managers, sales channels, iCIMB, Consumer Marketing & Decision Management (DM) for any sales reporting, analysis and/or campaign fulfilment
• Work with various sales channel leads to identify and execute revenue uplift activities such as running sales challenges and marketing campaigns.
• Work closely with stakeholders (e.g. iCIMB, RCRM Unsecured Collection Centre) on any sales queries customer complaints related matters.
• Undertakes ad-hoc task/ assignment from time to time as required by Management

Job requirements

• At least 5 years working experience in Banking industry / Sales Management related areas
• Leadership qualities and able to lead a team or drive a project.
• Good analytics skills
• Good communication skills.
• Good interpersonal and influencing skills.
• Result orientated and quality focused.
• Knowledgeable in overall banking business, sales, analystics, operations and financial related framework.
• Innovative / creative in business ideas.
• Pro-active and posses the inner drive to take the first step to make things happen.
• Active in seeking alternative solutions to gain more with less resource at a competitive cost.
• Proven track record of achieving sales targets, product development and management.

Skills Required