Agm Unifi Mobile
Job Description
Strategizing and driving unifi mobile marketing, across all unifi and external platforms. Custodian for unifi Mobile Strategic Narrative, key messaging, and creative direction for mobile campaigns, promotions, and activities. STRATEGIC DEVELOPMENT Strategizing unifi's overarching narrative for unifi mobile taping into consumer insights, competitive activities and category trends Strategise relevant content development ideas for unifi mobile and plan unifi mobile marketing calendar in alignment with product and segment team to achieve business kpis Collaborate and integrate key stakeholders (eg product owners / segment team / media team / digital team / PR team / events team / CX team / sales team) to ensure all messaging, creative direction and propositions in creatives are aligned according to customer journey, platforms provided by media team and campaign objectives BRAND BUILDING & COMMS Drive initiatives to increase brand top-of-mind, engagements and positive sentiment for mobile segment Evaluate and oversee the development of all creative materials across multiple media touchpoints and provide brand guidelines to trade communications CAMPAIGN MANAGEMENT Work collaboratively with the extended team to ensure deliverables and kpis are met Campaign budget planning and management, to ensure campaign spends are used efficiently Campaign roll-out timeline management Lead and manage the team efficiently
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Job Detail
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Job IdJD857777
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned