Job Description

Job Highlights
MNC Fintech Platform
Global Scale Team and Job Scope
Marketing Technology Driven

Company Overview:
Our client is a leading Fintech | CFD FX | Crypto broker with global operations with over 15 years of history in the markets. Their footprints are across the UK, Europe, Australia, South Africa, and BVI, with a global headcount of 400 crossing the regions.

Each entity is regulated by the relevant authority for that jurisdiction. The size and scale allow our client to provide traders with a more relevant offering that is based on geographical location, citizenship, and residency, all per the applicable regulation. With a wide range of financial instruments, including Forex, Shares, Commodities, Indices, Crypto, ETFs, Bonds, Blends, and IPO.

Recently they are looking for a Media Buyer professional to join their newly set-up office in Malaysia creating and optimizing paid media channels to support digital department growth goals.

Key Responsibilities
Responsible for ASO (app organic search) optimization in different countries/languages on overseas Apple Store and Google Play, developing and executing ASO strategies to increase store exposure, download conversion, and organic traffic.
Familiar with the publishing and review rules of application stores, and have experience in application market activities and initial release.
Track the optimization status of various markets on a daily/weekly/monthly basis, collate optimization data, form stage data reports, and propose follow-up optimization plans.
Responsible for researching and analyzing competitive ASO strategies, timely grasping the promotion methods and trends of competitors, and making reasonable adjustments.
Requirements
At least a degree or above in any field of study, with more than 2 years of ASO industry experience and successful operation cases.
Familiar with publishing on Google Play and Apple Store backends, familiar with the algorithm rules of mainstream application stores, and capable of following up on algorithm updates.
Possess good data analysis skills, have a deep understanding of APP operation, and can comprehensively and accurately analyze various data.
Strong English reading and writing skills, capable of writing and optimizing application store copywriting.
Those familiar with the financial industry will be considered first.
Good Command of Mandarin & English