Job Description

Responsibilities:

• Developadvertising and promotions strategyto drive footfall to the store.
• Develop strategies to promote specific products, services and campaigns.
• Liaise with Merchandizing Team to understand promotion goals.
• Take a part in the development ofpromotional and marketingpolicies.
• Develop promotions including deals toencourage target market purchases.
• Organise and strategise toensure promotions reach consumersin a timely manner.
• Work withinbudgetary constraintsto ensure an efficient and effective promotional service.
• Ensurecompliance with any legal restraintsrelated to promotion.
• Provide analytics and insights to evaluate the effectiveness of marketing activities and promotion campaigns.
• Manage advertising, event management and PR agenciesfor the development of annual advertising and promotions plan in accordance with corporate and brand image.
• Develop and manage strategic communication channels includingtraditional print and electronic media (ATL), BTL, digital marketing, POSM etc.
• Responsible in the overall management ofcreative and POSM in the store.
• Oversee Media Buy & approve agency\'s proposals / plans.
• Prepare cost for campaigns.
• Prepare presentation materials for Promotion Plans to stakeholders.
• Develop and create template for performance tracking on campaigns and promotions.
• Identify and build business relationships with strategic partners for joint promotions.
• Build and manage relationships with ISS / Partners to mutually benefit all the parties involved.
• To Proposal, Planning, Budget Arrangement and Execution to development of campaign / promo strategies.
• Planning and executing all communications initiatives and tasks.
• Prepare analyzed and claim reports according to the campaign / promo.
• To perform any other ad-hoc functions as assigned when required.
• Manages Media Sales of the company to bring in more income.

• Bachelor\'s degree including studies in Business, Economics, Marketing, Mass Communications or other related fields.
• Min 5 years\' professional experience in marketing / related role, preferably in Retail or FMCG industry.
• Five years of experience in managing a team.
• Proficiency in Microsoft Office especially Outlook, Excel and Powerpoint.
• Dynamic, creative personality eager to build connections and do better.
• Aptitude for developing and implementing business strategies.
• Achiever with a \xe2\x80\x9cMake it Happen\xe2\x80\x9d personality.
• A team player.

7-Eleven