Job Description

Job Purpose

To support SGM/GM Business Unit and GM/Head, Sales & Marketing, HOT in the overall planning and implementation of effective Township and Phase Marketing and Sales Plan and ensuring the timely execution of all new launches as per Budget Plan for township under Business Unit

Job Responsibilities

Financial

• Collaborate in the development of Business Plan, Management Budget Plan e.g. CAPEX Plan, funding requirement
• Ensuring targeted new product launches and sales recognition are met in accordance to yearly Management Budget Plan
• Ensuring that the A&P expenditure are as budgeted

Business

• Holding workshops and market research / study to formulate Marketing Product Brief to Product Development Department ensuring the products are complying with current & future market demand
• Formulating relevant Marketing and Sales Strategies to meet targets set as for Financial Year as per Budget Plan
• Ensuring timely execution of Marketing Plan in line with the agreed Budget Plan for all new product launches (from awareness to post launch campaign)

Job Responsibilities (Con\'t)

• Providing relevant inputs at Client Consultant Meeting (CCM) to ensure creation of market driven products
• Oversee the preparation and proper briefing presentation to Advertising Agency ensuring the A&P campaign is in line with approved Marketing Plan
• Ensuring smooth coordination with Advertising Agency, Media Agency and / or Media Owner, Marketing Suppliers on job briefs up to production
• Oversee the market research findings and formulating pricing & sales strategy while incorporating innovative financial options

Job Responsibilities (Con\'t)

Job Responsibilities (Con\'t)

Impact / Accountability

• To ensure all marketing activities are done on time as per Budget Plan / Township Working Plan and as per agreed Marketing Plan and Sales Strategy
• To prudently manage the spending for all A&P collateral and activities via selection of media owners while maintaining quality and maximizing ROI - optimizing marketing expenditure
• To assist Township sales on any marketing efforts suggested or required to push post - launch sales as well as for lead generation - via Marketing Requisition Form (MRF). Produce quality collaterals ensuring adherence to corporate identity and Management\'s Marketing Plan & Objective

Education/Professional Qualification

Degree in Business / Marketing or relevant discipline

Professional Experience

Minimum 8 years of relevant working experience, preferably with good working knowledge in property development

Competencies

L3 ACE Building Effective Teams

L3 ACE Continuous Learning

L3 ACE Developing Talent

L3 ACE Driving Success

L3 ACE Stakeholder Management

L3 ACE Strategic Visioning

P3 - Brand Management

P3 - Marketing Effectiveness

P3 - Marketing Strategy and Planning

P3 - Product Knowledge and Application

P3 - Relationship Management and Networking

P3 - Sales Strategy

Risk Management

Governance, Risk and Integrity:

Understand, at minimal:

• The Group and BU/OU/Support Department governance structure and process;
• BU/OU/Support Department operating parameters;
• Laws, rules and regulations impacting BU/OU/Support Department area of operations;
• The Group\'s principles and requirements of the Group\'s Code of Business Conduct ("COBC"), Group Policies and Authorities (\xe2\x80\x9cGPA\xe2\x80\x9d) and related policies and procedures.
• The basic application of risk management in the BU/OU/Support Department area of operations;

[the above is collectively known as \xe2\x80\x9crequirements\xe2\x80\x9d]

Drive, lead and/or assist in:

• Maintaining compliance to the requirements.
• Guiding others, where required.
• Raise concerns and seek guidance when in doubt.

Sime Darby Property