Job Description

Location: Bukit Kiara Contract length: 6 months Job Purpose To support Manager of Business Unit 6 and HOD, Sales & Marketing \xe2\x80\x93 Integrated and Chief Marketing & Sales Officer in the overall planning and implementation of effective Township, Integrated Devt. and Phase Marketing and Sales Plan and ensuring the timely execution of all New Launches as per Budget Plan for Township under Business Unit 6 KLGCC Resort \xe2\x80\xa2 Adherence and compliance to company requirements \xe2\x80\xa2 Adherence and compliance to Group Policies \xe2\x80\xa2 Ensure the product & pricing is coherent to market demands & conditions \xe2\x80\xa2 Ensure the Township/Integrated Devt./Phase branding & positioning are aligned to company branding \xe2\x80\xa2 Ensure compliance to Ministry of Housing\xe2\x80\x99s and Local Authority advertising regulations and all necessary approvals is obtained. \xe2\x80\xa2 To prudently manage the spending all A&P collaterals and activities via selection of media owners while maintaining quality & maximizing ROI \xe2\x80\x93 optimizing marketing expenditure A. Marketing Planning & Budgeting \xe2\x80\xa2 Collaborate in the development of Business Plan, Marketing Plan, Management Budget Plan e.g. CAPEX Plan, funding requirement. \xe2\x80\xa2 Ensure targeted new product launches & sales recognition are met in accordance to yearly Management Budget Plan (from awareness to post launch campaign). \xe2\x80\xa2 Formulating relevant Marketing & Sales Strategies to meet targets set as for Financial Year as per Budget Plan. \xe2\x80\xa2 Monitor the Marketing and A&P budget tracking for BU6 B. Product & Pricing \xe2\x80\xa2 Reviewing the development of Product Briefs and Pricing Strategies. \xe2\x80\xa2 Present pricing strategy to Property Development Committee Meeting 2 and product briefs in Design Review Meetings. \xe2\x80\xa2 Holding workshops & market research/study (if/when required) to formulate Marketing Product Brief to Product Development Dept. ensuring the products are complying with current & future market demand. Oversee the market research findings and formulating Pricing & Sales Strategy while incorporating innovative financing options. C. Collaboration \xe2\x80\xa2 Collaborate with Central Marketing for the planning and execution of Central Marketing campaigns, digital, media, ANP planning. \xe2\x80\xa2 Collaborate with internal stakeholders (communications, strategy, etc) and external stakeholders (media, agencies, etc) to ensure enhance marketing strategy & operations. \xe2\x80\xa2 Providing relevant inputs at Client Consultant Meetings (CCM) to ensure creation of market driven products. \xe2\x80\xa2 Attend and share marketing plan and input at monthly Business Unit and Township meeting. D. Advertising & Promotion \xe2\x80\xa2 Oversee the preparation and proper briefing presentation to Advertising Agency ensuring the A&P campaign is in line with approved Marketing Plan. \xe2\x80\xa2 Plan and ensure all relevant Advertising & Promotional materials are available prior to sales launches / promotional events and campaigns. \xe2\x80\xa2 Ensure the smooth execution of digital advertising and promotional collaterals including website, electronic digital mail (EDM), digital ads on social media, video and radio with the objective to get optimum number of Leads for Sales team. \xe2\x80\xa2 Ensuring smooth coordination with Advertising Agency, Media Agency and / or Media Owner, Marketing Suppliers on job briefs up to production for all online marketing material (e.g website, EDM, digital ads), Above-the-Line media buy & advertisements and all other relevant Below-the-Line collaterals. \xe2\x80\xa2 Monitor event/campaign activities and product/campaign information is updated in all offline (e.g. posters/brochures) and online channels e.g. Sime Darby Property website, project micro sites, property portals. \xe2\x80\xa2 Monitor sales take \xe2\x80\x93 up, propose and execute relevant marketing activities to ensure set sales target is met. E. Branding \xe2\x80\xa2 Develop township / integrated devt. / phase branding, market positioning and communication strategies to enhance public awareness. \xe2\x80\xa2 Search for value-added opportunities to enhance township / integrated devt / phase branding via awards and recognition. F. Others \xe2\x80\xa2 Conduct post-mortem analysis on launch activities and marketing budget to ensure optimum marketing operations and most effective marketing expenditure. \xe2\x80\xa2 Appointment & Management of Real Estate Agencies for selling of selected project(s). \xe2\x80\xa2 Support Chief Marketing & Sales Officer and Head of Business Unit 6 in ad-hoc basis when required. Requirements \xe2\x80\xa2 Degree in Business / Marketing or relevant discipline \xe2\x80\xa2 Minimum 5-8 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management.
We are truly a Malaysian born and bred company with over 11 years of successful track record. We understand the evolution and fast changing landscape in the new world of work, whereby structure, content and process of work have changed tremendously. Thus, we continuously develops innovative and complete HR and IT solutions to meet the needs of individual businesses of today. With keen understanding of the influence and acceleration of IT adoption in every industry, we dedicate our expert resources into the building of stronger support as well as we customize specific requirements to meet our clients\xe2\x80\x99 needs. We are defined by the expertise and passion of our team members and their belief in our company\xe2\x80\x99s vast potential. Equipped with people skills and committed to provide effective and efficient, complete HR solutions and recruitment services through responsiveness and professionalism to work seamlessly across borders. We strive in transforming every potential customer into a satisfied client. We believe in setting the standards in excellence without compromising on quality or service.
Bachelor\'s or Equivalent