Job Description

Job Title

Assistant Manager, Media

Reports To

Marketing Manager - LTS

Role Purpose

We are looking for a Media professional to spearhead and lead all media related agenda for our Loyalty & Travel Solutions vertical. The candidate should have experience in media & advertising and will be dealing with a portfolio of media agencies to deliver business growth through media efficiency planning, buying and optimization. This person will be responsible for leading the success of the company\'s online and offline marketing programs by providing thought leadership on campaigns strategies and optimization and building strong relationships and establishing clear lines of communication both internally and externally.

Key Accountability

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU to fully leverage data and insights to target media effectively, that are accountable for building brand power.
• Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data), search and performance marketing.
• Work with the internal and external teams to drive optimisations both online & offline.
• Engage directly with external media owners to deliver the very best value for MAG across all levers - price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
• Lead the external media agenda and will include relationships throughout the industry both with traditional media players eg ITV/ Star / Canal and digital players eg: Facebook, Google, Amazon.
• Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
• Dock into various cross functional disciplines (CRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights).
• Drive Media and digital media innovation - pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc.
• Designs BU media plan and allocate budgets for holistic plans that covers all media and all platforms.
• Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally.

Qualifications & Working Experience

Degree in Marketing, Advertising, Media, Business Administration with 4- 5 years working experience.

Personality Traits

• Familiarity with the latest trends, technologies and methodologies marketing, media, design, production etc.
• Highly goal-oriented individual and have excellent communication skills.
• Possess excellent analytical skills and leverage data, metric, analytics, and consumer behaviour trend to drive actionable insights and recommendations.
• Detail oriented, with good organizational skills i.e., Time Management, Task Management.
• Deep understanding of traditional, digital, and emerging marketing channels, platform, mediums, and trends.
• Good knowledge of MS Office.