Job Description

Salary MYR72,000 - MYR107,000 per annum + Attractive

Location Kuala Lumpur FULL_TIME

Consultant Christie Cheah

Job Ref DFIWTO-73CCB49E

Date posted 18 August 2023 kuala-lumpur marketing/product-brand-marketing 2023-08-18 2023-10-17 retail Kuala Lumpur MY MYR 72000 107000 107000 YEAR Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An exciting Assistant Marketing Manager (Fashion Retail) job has just become available at one of the most respected global retail firms based in Malaysia. Reporting directly to the Marketing Manager, this is a role for a marketer who is a leader in their field.

About the Assistant Marketing Manager (Fashion Retail) Role:
In this business critical role, you will be responsible for initiating and delivering marketing initiatives, planning and execution of all advertising and promotional activities, public relations and customer relations management programme (CRM) activities as well as footfall for both the retail and e-commerce business.

Key Responsibilities:

• Manage and implement effective advertising and promotion for local market in accordance with company objectives and brand guidelines
• Analyse marketing data to evaluate brand performance and give recommendations
• Support the manager in executing the PR strategy in local market to increase brand visibility and desirability
• Manage press contacts and establish excellent relationships with key members of the press and influencers
• Develop close partnerships with department stores and malls to increase outreach, brand visibility and launch campaigns
• Align, plan, budget and implement a schedule of targeted campaigns and assess effectiveness of campaigns, report response rates
• Manage and monitor expenditure closely to ensure dollar spent are delivering the brand and business goals
• Work closely with the manager and GM to deliver higher brand and commercial values to customers, and to enhance the brand presence in the market
• Work closely with the regional marketing team to align corporate marketing strategy and direction
• Be responsible for leads generation and management, ROI of campaign results and leads-turn-to-sales tracking
• Partner with the sales and VM team to prepare and present the quarterly/annual marketing plan to the department store and shopping centre management

To succeed in this Assistant Marketing Manager (Fashion Retail) job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Successful, solid experience in a similar role in a consensus based partnership culture
• Ability to develop overall business strategy and plans
• Excellent interpersonal, written and presentation skills
• A global perspective, with sensitivity to multiple and diverse cultures
• The intellectual rigour and insight to be credible with a highly intelligent and experienced group of partners

This international retail firm needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their corporate entertainment, they have won many awards. The culture is demanding, but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Assistant Marketing Manager (Fashion Retail) job.

Apply today or email me Christie.Cheah@robertwalters.com.my to discuss this new opportunity.

Robert Walters