Job Description

Assistant Marketing Manager (Western Region)

Application Deadline: 30 November 2022

Department: Marketing

Employment Type: Full Time

Location: Bangsar South, Malaysia

Description

This mid-level Marketing role is to drive market expansion and new customer acquisition efforts on a global scale. He/ she is responsible to drive revenue from owned eCommerce store (web & app) and external e-Commerce marketplace platforms worldwide. If you have a keen sense on partaking in market expansion projects via e-Commerce, then we want you to be a part of our growing team.

Key Responsibilities

• Plan and implement marketing programmes to drive eCommerce revenue in the ANZ, Canada, USA, UK and Europe markets
• Design & deploy marketing programmes for our own eCommerce store that consist of both branding & promotional campaigns implemented on various channels like email, paid media, social media, PR and etc
• Channel Lead to manage and nurture brand performance on external e-Commerce marketplace channels, ensuring growth in revenue and brand presence across platforms.
• Search and contact new potential marketplace partners to launch Photobook products with a key goal of market expansion in different countries.
• Spearhead ideation of new strategies to be introduced to existing marketplace platforms on a product launch, price-setting and promotional level to support growth.
• Performance Marketing - Work with Performance Marketing team to strategise and develop effective Collaborative Ads (CPAS) and Keyword Ads. Optimise and collate data for reporting to improve campaign performance.
• Responsible for setting, managing and controlling campaign budgets for each platform.
• Data savvy; able to make informed decisions from findings obtained via analytical insights.
• Main point of contact with Key Account Managers worldwide.
• Key contact with Country Managers in South East Asia for all matters related to marketplace performance and plans.

• Degree in Marketing, Digital Marketing and/or Business Administration.
• 4 to 6 years relevant job experience in e-commerce, digital marketing or related fields. Experience in managing e-Commerce Marketplaces (i.e Shopee, Lazada, Amazon, Groupon) is an added advantage.
• Possess understanding of Performance Marketing: SEO, SEM.
• A strong winning and problem solving attitude.
• Good written and verbal communication skills.
• Strong analytical skills.
• Proficient in Word, Excel, Outlook, and PowerPoint, Google Suite.
• Highly collaborative yet independent to plan and execute campaigns.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills and able to work with cross-functional teams.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.