Job Description

The purpose of this role is to support the Client Director in delivery on the account, managing the capabilities and team to ensure on-time delivery and excellence in execution. This is a key role in driving collaboration internally and externally with the client and partners.

Job Title: Associate Director, Engagement

:

• Client services lead and liaison between the client and internal Digital Remedy teams
• Create media plans, presentations, and provide constant feedback to clients
• Understand DAN product and solutions and work the sister agency teams to translate into media plans to drive business outcomes for clients
• Act as a partner to clients in the design, launch, and overall management and optimization of programmatic campaigns to ensure maximized spend/revenue from existing budgets
• Work with sales, media optimization team, monitor campaign delivery and performance, provide reporting and insights on a daily basis
• Maintain partner dashboard, tracking revenue, key initiatives and growth opportunities
• Maintain industry expertise in order to provide insightful, fresh ideas and optimizations
• Target new clients and grow the business within the existing client portfolio assigned with our media planning service, and prioritize client visits based on sales potential and build a sustainable external network.
• Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized programmatic buying services enabling to transform ad-hoc relationships into continuous partnerships.
• Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
• Develop pragmatic engagement plans for the key prospects & clients in your portfolio
• Ensure that all business development materials, including proposals and delivered insights are consistent and demonstrate best in class within the industry.
• Initiate & Drive projects to bring new product /market combination successfully to the market
• Work with other sister agencies to ensure alignment and buy-in.
• Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Experience and/or Education:

• BA/BS in marketing or related field
• Bachelor\xe2\x80\x99s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science
• 7+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
• Prior agency / client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of interactive media planning elements with traditional media understanding a plus
• Previous leadership experience a plus
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills

Strong desire to contribute to a team

Location: Kuala Lumpur

Brand: Amplifi

Time Type: Full time

Contract Type: Permanent

Dentsu International