Job Description

Associate Trade Marketing Manager

The Associate Trade Marketing Manager is responsible to execute all trade marketing activities for the CH business in Malaysia. The position contributes to the implementation and management of CUEx initiatives, drives the creation and execution of annual trade marketing programs to support commercial and key brand objectives. He/She also suggests and implements the annual plan for promotions and merchandising activities aimed at developing the CH presence in the relevant channel/category.

YOUR TASKS AND RESPONSIBILITIES:

• Execute annual trade marketing and promotional plans for key brands and customers in collaboration with the sales and marketing department, and on the basis of analyses, market evaluations, as well as historical trends.
• Ensure implementation of the trade marketing plan, promotional and O2O integration program designed to increase in-store as well as retailers online store brand presence and ultimately increase sales off-take. Perform the relevant checks and corrective actions in case of deviations and on the basis of market evolutions.
• Drives and support the Commercial team to execute strong visibility, shelf presence and merchandising position for key brands in the key customers / channels. Conduct holistic evaluation to monitor the ROI of trade promotions and measure the effect of in-store activities. If necessary to propose and implement improved mechanics to gain better ROI.
• Manage the trade marketing P&I budget expenses as per the allocation agreed by the management, to achieve maximum returns. Ensure budgets are well maintained, ensure promotional activities and spends are reported in an accurate and timely manner
• Support internal Bayer CRM application through monitoring and coordinating closely with internal stakeholders and external field force to ensure smooth daily operating. Periodic check and ensure the scorecard is aligned with trade marketing plan
• Conduct regular field visits to check on POSM utilization, promotional activities, and rapport building with key customers to obtain their feedback, monitoring competitors' activities and implement tactical counter measure campaigns as needed. Additionally, conduct co-field visits with Key Account team, Distributor Sales Force and Merchandisers to critically review execution of trade marketing programs and identify new opportunities.
• Actively support the Head of Trade Marketing MY/SG on special assignments and projects, as and when required.
• Ensure that Bayer Corporate Compliance & policies and procedures are enforced within Bayer standards. Responsible for adherence to regulatory requirements and industry code of ethics.

WHO YOU ARE:

• Degree in Business Administration, Marketing or related area.
• Minimum 5 years working experience in sales / marketing role; with at least 1 years in trade marketing management position in FMCG or Consumer Health industry, preferably with a multinational company.
• Experience with JDA or similar space planning tool will be an added advantage.
• Good business acumen and insights. Excellent strategic and analytical skills.
• Strong customer focus and interpersonal skills.
• Proven leadership skills and a strong ability to collaborate, integrate and work effectively with cross-functional team members.
• Strong sense of achievement, sense of urgency to get things done; with result driven attitude.
• High level of independence and pro-active approach with focus on adding value to the business.
• Excellent organizational skills and the ability to effectively manage multiple project and priorities.
• Strong interpersonal and communication skills.
• Good command of English.

Local regulations and legal requirements vary per country of hire and will be discussed with considered candidates individually based on their potential of hire.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.
IMPORTANT NOTE for POTENTIAL CANADIAN CANDIDATES: This position requires full vaccination against COVID-19.
Division: Consumer Health Reference Code 774901
Functional Area: Marketing Location: Malaysia : Kuala Lumpur : Kuala Lumpur
Employment Type: Regular Position Grade: E13