Brand Executive

Malaysia, Malaysia

Job Description


Location:

(47810)

Salary:

Competitive

Type:

Permanent

Main Industry:

Advertiser:

Job ID:

128531679

Posted On:

15 August 2023

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. Coty is the global leader in fragrance. Coty\xe2\x80\x99s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., coty

ROLE AND DEPARTMENT

About the role

Work with Brand Manager to achieve brand and business goals for assigned brands through the formulation and execution of successful marketing strategies

Brands: Hugo Boss, Calvin Klein, Chloe, Marc Jacobs, Davidoff, Tiffany & Co, Miu Miu, Lacoste, Escada

THE ROLE
In this role you will be responsible for:

-Responsible for the end-to-end process of new product launch and campaign management within AnCP budget given \xe2\x80\x93 Conceptualize, plan and execute all launches and activations encompassing digital and social media, influencer marketing, trade marketing activations, promotions and/or events.
-Manage and grow a sustainable product portfolio for the brands including product forecasting and pricing strategy with guidance from line manager, whilst aligning with the overall global and local business strategy
-Own and manage the development of brands annual launch calendar and marketing plans.
-Lead the creation and development of all marketing collaterals, tools and mechanics, in line with the brand image and strategy
-Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at all brands\xe2\x80\x99 point of sales.
-Research and track competitors\xe2\x80\x99 marketing activities periodically and collect market data and insights to analyse brand\xe2\x80\x99s competitive performance and future plans.
-Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
-Form strong collaborative support to inter-departmental teams in achieving the brands\xe2\x80\x99 sales targets.
-Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies
-Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.

WHAT YOU\xe2\x80\x99LL BRING
We\xe2\x80\x99d love to see candidates who have:

-Minimum 2 year of experience in marketing, preferably from the fragrance/ makeup category
-Passion for beauty and fragrance is an added advantage
-Strong analytical skill to analyse sales numbers and align marketing promotions accordingly
-Able to work independently with minimal supervision
-Strong personality to cope in a fast-paced environment
-Strong communication skills, written and verbal to work collaboratively with different teams

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Job Detail

  • Job Id
    JD970724
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned