Job Description

As the Brand Manager, you will ensure that the company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends and keep an eye on competitive companies in the marketplace so they can stay ahead of the competition.

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to "take action"

Establish performance specifications, cost and price parameters, market applications and sales

estimates

Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors' activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand's direction, choices and tactics

Job Requirements

Proven ability to develop brand and marketing strategies and communicate recommendations to

executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with the latest trends and marketing best practices

Degree in marketing or a related field

Skill Level

Management

Salary Range

RM4000 - RM8000