Job Description

Brand Manager - Family Care



Your Job:

In your Brand Manager - Family Care role, you\xe2\x80\x99ll help us deliver better care for billions of people around the world.

About Us:

People have looked to Kimberly-Clark brands for more than 150 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You

Role Overview & Primary Accountabilities:

Key Responsibilities

• Lead effective brand management and communications, utilizing market trend analysis and consumer behavior insights to inform strategic business decisions
• Drive brand initiatives to achieve total category Net Sales Value (NSV), Gross Margin (GM%), and Market Shares.
• Develop annual marketing plan to support brand direction and business performance. Develop demand-creation plans to fuel category growth
• Lead & Execute local New Product Innovations (NPI) pipeline to address market needs and consumer pain points.
• Responsible for managing innovations and renovations based on consumer insights. Lead in sourcing, packaging development and go-to-market strategy.
• Development and implementation of the Full Marketing Mix (including Commercial program, media planning & buying & evaluation, POSM / instore activation, packaging design development) and Go-To-Market Strategy
• Take ownership of marketing campaigns by:

• Identifying growth opportunities and proposing ideas for local execution
• Driving campaign execution \xe2\x80\x93 brief, liaise and manage agencies to ensure smooth & timely delivery
• Consumer Qualification and project management leadership of product innovation (proposition, concept testing, product specification, commercialization)
• Development and implementation of annual plans as well as Quarterly Business updates
• Responsible for development of pricing and promo strategy, including market data analysis.
• Analyze brand Profit and Loss and drive recommendation for profitability of the brand
• Lead in ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities (Nielsen, Kantar)
• Build productive working relationships with customer development/sales team, finance and supply chain to manage brand\xe2\x80\x99s day to day operations, and external partners and agencies
• Implement Revenue Growth Management (RGM) initiatives for maximizing topline growth and margin improvement.

Qualifications

• Bachelors\'/Masters\xe2\x80\x99 Degree in Business or Marketing
• Additional trade marketing, digital marketing, new product developments and/or cross-functional experience is an advantage.
• At least 5 years of relevant working experience, preferably in FMCG industry
• Prior experience in marketing/brand building experience will be an advantage
• Demonstrate potential in leadership, highly independent with strong interpersonal skills to be able to collaborate across different functions/teams- other marketing teams (e.g. trade marketing), mill and regional teams.
• Excellent organization skills, with the ability to prioritize ; Track record of result delivery
• Experience in cross-functional leadership and project management essential
• Experience in broad stakeholder management.

About You:

You\xe2\x80\x99re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\xe2\x80\x99re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\xe2\x80\x99ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What\xe2\x80\x99s on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - .

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as \'World\'s Best Employer\' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role\xe2\x80\x99s country only. K-C will not provide relocation support for this role.

Primary Location Malaysia - Petaling Jaya

Additional Locations

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time

Kimberly-Clark