Brand Manager
Kuala Lumpur, Malaysia
Job Description
Our client is a well-known publishing firm. In order to support rapid and aggressive expansion, our client is looking for a talented and dynamic professional to join them as the Brand Manager.Job Responsibilities
- Analyse data or insights to determine industry and consumer trends.
- Devise long-term strategies and go-to-market plans for product categories and communicate these effectively to local teams.
- Develop and execute marketing campaigns aimed at communicating product brand message.
- Liaise with local marketing teams to determine competitive pricing and promotional activities of a product category.
- Devise innovative growth strategies.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor and report competitors\' activities.
- Represent the marketing team to cross-functional groups including sales and customer support
- Bachelor\'s Degree in Marketing and Communications or equivalent.
- Minimum 5 years of relevant work experience.
- Proven working experience as a Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective marketing and branding strategies.
- Excellent understanding of the full marketing mix.
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Job Detail
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Job IdJD1025438
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned