Job Description

We\'re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you\'re free to choose. In fact, we\'ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It\'s how we\'ve grown to be present in 130 countries.

But our business isn\'t just business. Our business is our people. Their talent. Their potential. We believe when they\'re free to be themselves, grow, travel and develop, amazing things can happen for our business.

That\'s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we\'ve been awarded Global Top Employer status, eight years running.

So when you\'re ready to choose a career you\'ll love, in a company you\'ll love, feel free to #JoinTheIdea.

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Position Purpose

The incumbent will join a dynamic and fast paced environment, working closely with the Brand Lead to generate strategies that grow share of market and brand equity, improve consumer engagement and drive growth to the business.

He / she will be responsible for the stewardship of brand equity and activation within the JTI portfolio whilst constantly uncover consumer insights and deliver innovative marketing campaigns which includes the development of communication touchpoints, programs and point of sale materials.

He / she will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global / local communication agencies and work closely to collaborate with other Marketing & Sale members to ensure consistency of brand equity and implementation of brand strategies.

Main Areas of Responsibility

• Work in close collaboration with respective managers of Marketing and Sale to ensure alignment with the market, HQ and integrated activities. Provide all the necessary input to the Annual & Strategic Plan (ASP) related to brand(s) equity.
• In close liaison with Strategic Insight Function to monitor brand performance in order to identify short and long term issues / opportunities. Analyse how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness.
• Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market execution.
• Lead the development of all elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.
• Drive innovation and program activation, determine new ways to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective communication tools within the legislation.
• Measure and report performance of all marketing campaigns and assess against objectives (ROI and KPIs).
• Responsible for all contact with global / local agency and management of projects contracted to the agencies. Manage timelines and negotiate communication budgets allocated to the agencies. Make annual assessments the agencies\' performance and take corrective actions if necessary.

• University Degree

• Minimum 5 years relevant managerial experience in FMCG marketing function.
• Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Highly creative with ability to think out of the box.
• Has strong agency and project management skills.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.
• Good understanding of operational constraints and strong executional reflex.
• Appreciation of legislation / taxation, external relations, marketing standards in tobacco industry.
• Advanced communication and interpersonal skills. Team player.
• Both global & regional experience (desirable).
• Exposure to reduced-risk products and digital marketing is an added advantage.

• Fluent English

• Trade / consumer / distribution / channel strategy
• Brand positioning
• New product launches and activation
• Product & pack development
• Brand communication
• Consumer / trade trends monitoring
• Competitive intelligence / assessment
• Consumer, shopper & trade insight
• Consumer relationship marketing
• Consumer marketing
• Negotiation skill
• Agency management
• Budget resource allocation & brand contribution management
• Understanding of the commercial side of the business
• Ability to drive sales volume
• Computer literacy in Microsoft Office & cloud-based document collaboration, specifically in Excel and PowerPoint

Japan Tobacco International