Job Description

Company DescriptionCompany DescriptionDr. Reddy\'s Laboratories, or Dr. Reddy\'s in short, is a global integrated pharmaceutical company.Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can\'t Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive and driven at the highest level.We are looking for people who share our passion to catalyze this journey.A brief about us (you\'ll find more on our website ): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.Dr Reddy\'s Malaysia. Brand Manager (Oncology/Hematology)Dr Reddy\'s is ranked No 1 in Generic Oncology and No.9 in Overall Oncology in Malaysia.Brand Manager will be Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio (Oncology/Hematology) and drive for launch and subsequent market leadership and revenue growth of assigned brands. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution operating within DRL business code of conduct, policies and all applicable laws and regulations.Major Duties and Responsibilities

• Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• Develop portfolio selling for Onco/Haemato therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
• Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM.
• Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
• Manage key opinion leaders and HCPs engagements effectively.
• Play an active role to ensure flawless execution of marketing initiatives by the Infield team and manage the CLM process to support CFT in the tactical execution.
• Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics.
• Liaise with COE (Centre of Excellence) team to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey.

• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with, sales, regulatory, market access, finance and business development and COE (Centre of Excellence) for integrated marketing campaigns and identifying new potential generics products for the market.
• Support the product listing for institutions (government and private hospitals)

DRL is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is DRL\'s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.QualificationsMinimum Qualification

• Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment. .
• Prior experience in Oncology/Haematology) portfolio is a must.
• Good interpersonal, presentation and cross functional skills.
• Strong analytical and influencing skills.

Knowledge, Skill & Experience

• Proven experience in developing and implementing integrated brand plans that are robust and effective.
• Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies.
• Effective cross functional team player to lead brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives.
• Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
• Familiar with the knowledge of pharmaceutical industry business, policies, and procedures.
• Ability to apply strong patient centricity, empathy and understanding of customers\' needs when developing tailored marketing initiatives, message communication and materials.
• High business and marketing acumen.
• Strong strategic thinker and solid marketing competencies

Additional InformationAbout the Department
Emerging Markets
Branded generics is one of our biggest businesses in Emerging market and our branded products are available 48 countries across 5 regions. Our key markets are Russia, China and Brazil. We also have presence in Latin America, Africa, Australia, New Zealand, ASEAN (Association of Southeast Asian Nations), CIS and Romania. We have added 13 new geographies in the last 5 years.
In the last 4 years, our emerging markets business\' growth rate has doubled (June \'22). Our diverse portfolio spans all segments. We are continuously advancing technologies, enhancing efficiency of operations and increasing our portfolio of highest-quality quality products.
With nearly 40 products and 6 mega brands, Russia is a key market. With more than 30 years of operations in the region, as of FY22, we have reported a year-on-year growth of 32%. This was driven by improved existing business performance, launch of new products during the year along with divestment of some non-core brands. 6 key products were ranked among the top 200 bestselling formulation brands, as per IQVIA in its report for the 12-month period ended 31 March, 2022. 5 of our leading products were voted as the \'Product of the Year\' by the consumers - reaffirming the trust that the people of Russia have in them.
We are among the earliest Indian pharma companies to have a business presence in China. We have a representative office that focuses on filings and approvals, including the Group Purchasing Organisation (GPO). Our joint venture entity (Kunshan Rotam Reddy Pharmaceutical Co. Ltd) offers a portfolio of niche and essential products, strengthening our presence in China.
In Latin America we have a strong presence in Brazil and Colombia. In just a little over five years in Brazil, our team has established itself in the region with our diverse portfolio. Our primary focus in Brazil is oncology and institutional. Our team in Colombia was certified as a \'Great Place to Work\'.
Through our comprehensive COVID-19 portfolio, we were able to reach over 5 million patients in low and middle-income countries. With the aim of reaching more and more patients around the world, we are harnessing our deep science capabilities to create a robust portfolio in the region to become the partner of choice.
Our teams in China, Brazil, Colombia and Thailand, Malaysia are a certified great place to work. Our team in Russia is among the top 3 in Head-hunter\'s Best Employer Ranking in 2022. These recognitions reaffirm our commitment and efforts to bring science, technology and innovation together to offer affordable medicines and solutions beyond the pill to patients in the region.
As the need, scope and standards of healthcare evolve, we keep track of emerging needs to contribute to patient welfare. After all, Good Health Can\'t WaitBenefits Offered
At Dr. Reddy\'s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy\'s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.Our Work Culture
Ask any employee at Dr. Reddy\'s why they come to work every day and they\'ll say, because Good Health Can\'t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we\'re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/

Dr. Reddy\xe2\x80\x99s Laboratories