Brand Manager

Selangor, Malaysia

Job Description


JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

  • Responsible for developing various programs and their execution.
  • Set pricing to meet revenue and profitability goals.
MAIN RESPONSIBILITIES
  • Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
  • Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
  • Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
  • Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
  • To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
  • Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
  • Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
  • Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
  • Support the product listing for institutions (government and private hospitals).
QUALIFICATIONS
  • Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
  • Good knowledge of computer-based programs including excel, graphics & power point presentation.
  • Good interpersonal, presentation and cross functional skills.
  • Strong analytical and influencing skills.
  • Degree in pharmacy, nutrition, science or equivalent
  • Sound understanding or qualifications in marketing related principles.
The salary for this role is between: N/A

JOB FAMILY: Product Management

DIVISION: EPD Established Pharma

LOCATION: Malaysia
Selangor : Imazium, No. 8, Jalan SS 21/37

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: No

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott

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Job Detail

  • Job Id
    JD907142
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned