Responsible for developing various programs and their execution.
Set pricing to meet revenue and profitability goals.
MAIN RESPONSIBILITIES
Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
Support the product listing for institutions (government and private hospitals).
QUALIFICATIONS
Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
Good knowledge of computer-based programs including excel, graphics & power point presentation.
Good interpersonal, presentation and cross functional skills.
Strong analytical and influencing skills.
Degree in pharmacy, nutrition, science or equivalent
Sound understanding or qualifications in marketing related principles.
The salary for this role is between: N/A
JOB FAMILY: Product Management
DIVISION: EPD Established Pharma
LOCATION: Malaysia Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: No
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)