Job Description

Brand Strategy and Communications Manager (Real Estate / Johor) #AKTJohor Bahru, Johor, Malaysia | Posted: Jul 23, 2024Responsibilities:

• Develop and execute comprehensive brand strategies aligned with the company\'s goals and target audience
• Conduct market research to understand consumer insights, market trends, and competitive landscape, and identify opportunities for brand differentiation and growth
• Define and maintain brand\'s identity and positioning, and develop brand guidelines that encompass visual elements, tone of voice, and brand values. Ensure consistency in brand representation across all touchpoints.
• Plan and execute marketing campaigns to promote the brand and the product/services with collaboration with cross-functional teams including advertising, digital marketing, and creative agencies to develop compelling campaigns and creative assets
• Collaborate with sales, marketing and project management teams to develop launch strategies, positioning, messaging, and marketing collateral for new product/service launches, and ensure seamless execution
• Create and manage brand communication materials including website content, social media posts, press releases, advertising materials, etc.
• Identify and pursue strategic brand partnerships that align with the brand values and target audience
• Monitor and analyze brand performance metrics, and conduct regular market research and gather customer feedback to identify areas for improvement and inform future brand strategies
• Collaborate with internal teams such as sales, marketing, project management, customer experience, etc. to align brand strategies and ensure consistent brand representation throughout customer journey
• Assist with company award submissions
• Stay abreast of industry trends, best practices, and emerging communication technologies, and continuously enhance knowledge and skills through professional development opportunities

Requirements:

• Degree in Marketing / Communications
• At least 8 years of experience in relevant experience
• Real Estate industry experience will be a plus
• Based in Johor

Account Manager:
Kerwin Tan Kai Bin (R1331624)EA16S8017

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