Job Description

As a Brand Strategy Executive, your role involves developing and implementing comprehensive Digital, Social, Content and Engagement strategies. This includes market analysis, competitor research, and collaborating with cross-functional teams to create a cohesive and effective brand campaigns. You will be assisting in ensuring brand consistency across various channels and platforms, driving brand awareness, and measuring the success of implemented strategies. What is required of you: Assist to provide strategic guidance to clients across product, master brand and purpose initiatives. Help clients see human problems behind their business challenges and set the path for how communications can solve the challenge(s) and drive brand growth. Consult and keep the work on brief and up to standards, as the creative and other teams build out the creative work, ensuring things like measurement and channel plans ladder back to the strategy. Understand and decipher campaign results and find ways to optimize and continue to build campaigns and equity even after launch. Guide client in yearly planning and goal setting, working with a team to deliver a strategic framework, narrative, and beyond to set the year up for success. Collaborate with agency team members from creative, account, production, PR, strategy, planning and analytics to produce smart, powerful work. Assist in multiple projects simultaneously. At the end of the day, you are a problem solver, that can make meaning from mess and guide internal teams and clients to effective solutions. Sometimes this means being creative and innovative in how you problem solve (i.e. bringing forward a new research technique or a bespoke process.) What is required of you: Bachelor\'s Degreefrom an accredited university or college A keen sense of learning about how brands work, and what it takes to drive people to action, and ultimately generate cultural attention and change Enthusiasm for driving creative ideas that push boundaries and shape culture A finger on the pulse of media, news, and trending topics

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