Job Description

We are looking for a passionate and talented individual to join our Marketing Project Management Office & Analytics team. Reporting to the Head of PMO & Analytics, this regional role places you right at the beating heart of the Marketing function.

The analytics aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through insights-driven recommendations in order to do what is best for our stakeholders \xe2\x80\x93 the customers. Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.

Responsibilities:

This role will be focused on strategic, long-term and impactful analysis that will aid the team in making intelligent decisions that are data driven

i) Strategic Analysis:

• Which metrics have the biggest impact on our customers and business results?
• Which KPIs are most critical in \xe2\x80\x98moving the needle\xe2\x80\x99 when it comes to our customers\xe2\x80\x99 shopping behaviour and brand advocacy?
• With the data at hand, what trends can we uncover to understand our customer better and reactively address their needs?
• How do we optimally operationalize the measurement of these KPIs on an ongoing basis?

ii) Planning:

• Support monthly activities pertaining to marketing KPI planning
• Support yearly and quarterly planning for marketing KPIs and demand planning
• Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis
• Predict when and what customers will buy
• Identify types of customer promotions required to enable upsell, engagement, recognition of high value spenders and reactivation

iii) Hygiene / Operations:

• Track critical performance KPIs and perform post-campaign analysis
• Track and measure customer quality and migration / brand health
• Track effectiveness of promotions

Requirements:

• Minimum 0.5 - 1 years working experience in a related field or management consulting
• Has a strong technical background. Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
• Previous marketing analytics experience is preferred
• Great project and stakeholder management skills, as well as strong communications skills
• High level of initiative with a good ability to perform under time pressure or tight deadlines
• Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields

The ZALORA Story

ZALORA is Asia\xe2\x80\x99s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region\xe2\x80\x99s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA\xe2\x80\x99s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA\xe2\x80\x99s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.

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