Job Description

Role Purpose:

• Responsible for the development, planning, tracking & evaluation of channel strategies & programs for Modern Trade channel specific. Required to work with the field sales teams and third party agency to deliver activation plan efficiently and effectively. Required so support Marketing and Business Strategy on channel specific insights. Responsible to establish strategic POSM development as part of execution excellence.

Key Accountabilities:Revenue & Volume

• Develop trade strategies for Modern Trade, focusing on drivers (distribution, visibility, product assortment, promotions and pricing) in order to deliver category revenues and volumes for assigned channel(s)
• Identify and manage channel opportunities
• Provide MT channel insights to support revenue and volume gap closures

Channel Development & Execution

• Accountable for identifying and analysing MT channel trends
• Formulate and execute trade marketing strategies and plans for MT
• Create and maintain channel profiles
• Coordinate & work with Business Strategy Manager (MT) to provide actionable channel insights to support channel strategy
• Report and analyse competitors\' channel strategies and tactics; translate impact onto business plans
• Review category performance against plan for MT channel

Customer Development

• Coordinate & work to develop compellingselling story to support key account sales selling & management
• Coordinate & work with Key Account Managers to plan & execute customer specific programs
• Support the KA team during their annual customer Joint Business Plan process thru provision of channel, category & shopper trends and implication to business to drive growth.

Execution Excellence

• Responsible to plan, execute & review the Perfect Store Standards for all NPD launch in MT channel to ensure our execution is on track vs plan
• Develop in-store initiatives and pilot programs
• Develop strategic Brand related POS materials, Event Thematic / Campaign plans in line with the overall Brand plan and Category strategic plans objectives.

Skills & Experience:

• University graduate majoring in Marketing or Business Administration.
• Minimum 5 years of proven experience in Trade Marketing / Key Account Sales / Consumer Research, ideally in a multinational / FMCG industries / Research Agencies
• Solid knowledge in trade marketing in modern trade and general trade channels

Our StoryFonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.#LI-NI1 #LI-JW

Fonterra