Job Description

Channel Marketing Manager, Asia Pacific

General Information

Req #

WD00052175

Career area:

Marketing

Country/Region:

Malaysia

State:

Selangor

City:

Petaling Jaya

Date:

Thursday, May 25, 2023

Working time:

Full-time

Additional Locations:

• Malaysia - Selangor - Petaling Jaya

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big-huge.

We\'re not just a US$70 billion revenue Fortune Global 500 company, we\'re one of Fortune\'s Most Admired. We\'re transforming the world through intelligent transformation, offering the world\'s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions-not just the select few-experience our version of a smarter future.

The one thing that\'s missing? Well\xe2\x80\xa6 you...

Description and Requirements

Channel Marketing Manager

The Channel Marketing Manager is a key player in driving key messages to and providing marketing tools and resources for Lenovo\'s network of over 20,000 channel partners. This position works closely with the channel sales, relationship sales and product marketing organizations to understand business and marketing goals and objectives and translates those goals into measurable marketing communications plans.

Responsibilities for the role include:

• Support WW channel transformation and WW channel marketing project, represent AP Geo
• Participate in WW deployment calls
• Liaison amongst key stakeholders for the One Channel project across regions and business groups (IDG, ISG, SSG), with high focus on ISG Business with 70%-time share.
• Align and support One Channel Events activation in AP; engage with key stakeholders for content/agenda development and drive partner participation such as key flagships events such as Top Gun, PAC, Canalys and other key AP wide One Lenovo Channel events etc.
• Overlook and in charge of the content lifecycle management of Lenovo Partner Hub (LPH), engage with WW and local content managers for ongoing portal content maintenance and drive user experience enhancement and features adoption.
• Recommend, plan and develop BP Recruitment and Onboarding comms/initiatives to support end-to-end partner engagement journey

• Manage & develop or bring WW programs and implement guide region to execute marketing programs to grow business through Lenovo\'s channel partners. Programs include traditional marketing communications, sales enablement, partner briefings and events, syndication, loyalty/engagement programs and more.
• Manage the strategic planning, timeline and keep track on the region\'s execution of partner programs in a fast-paced, deadline-driven environment.
• Understand Lenovo solution portfolios landscape and develop strategies and channel marketing programs to grow share and revenue
• Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners
• Align and work with channel sales organizations for specific tactical program development.
• Budget ownership for specific projects managed, including budget management with relevant alliance partners.

• Monitor, Manage and analyze program metrics.

Role requirements:

• BA/BS in marketing or related field
• Minimum of 10 years of corporate marketing or marketing agency experience is required
• Working knowledge of technology industry and channel partners is highly preferred
• Must have customer facing/c-level presentation experience
• Budget management experience required
• Ability to manage multiple accounts/tasks
• Creative individual who is well organized with strong communications skills
• Strong project management skills
• People management experience a plus
• Travel required several times throughout the year

Additional Locations:

• Malaysia - Selangor - Petaling Jaya

• Malaysia, * Philippines

• Malaysia - Selangor

• Malaysia - Selangor - Petaling Jaya

Lenovo