Job Description

About the job Channel Marketing Manager - Total Modern Trade Lead

Roles

1. Lead the implementation of strategic customer plans across all categories.

2. Responsible for total Modern Trade Channel\'s profitability and target KPIs set by company.

3. Support the development of short and long-term channel strategy based on thorough understanding of the market conditions and trends with priority on trade / channel activities for maximise returns.

4. Responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability in designated channel(s)/region(s).

5. Responsible in ensuring flawless execution of trade plans.

6. Support the sales team to ensure the delivery of business target through close support and monitoring of the business

Accountabilities:

1. Constantly work on channel marketing initiatives and ensure it is aligned with Marketing and Sales team before implementation.

2. Work closely with respective SDs, Group Account Managers to effectively negotiate mutually beneficial solutions via Channel / Trade / Shopper Marketing Plans to improve in-store activities and promotions.

3. Lead the development of concept planning on all related *but are not limited to Marketing Thematic Campaign/Calendar, Festive promos (HRP, CNY and NPD launch to ensure channel(s) or regions) assigned achieve the targeted results including Volume, Distribution, in-store visibility and other activation planning such as sampling, roadshows support etc.

4. Effectively monitor, track, and facilitate progress of the channel plans/activities, and trade spend commitments.

5. Manage business insights and business analytics for fact-based decision making. Track and analysis business & brand performance for each channel and major retailers/trade customers. To recommend corrective actions / Identify opportunities and develop/implement plans to capitalized on them.

6. Keep updated on recent market trend and actively provide new ideas and suggestion to increase market share.

\xef\xbb\xbfRemuneration:

\xef\xbb\xbfUp to MYR 16,000 + MYR 1,200 (Flexible Benefit) + 13th Month Bonus + Performance Bonus

\xef\xbb\xbfWork Location:

\xef\xbb\xbfShah Alam, Selangor

\xef\xbb\xbf\xef\xbb\xbf\xef\xbb\xbf\xef\xbb\xbfConsultant in Charge:

\xef\xbb\xbfSteve Yap \xef\xbb\xbf| steve.yap@hunters-in.com | +6018 223 9966

Hunters International