Listening to market trends and directing the company\'s market research efforts.
Liaising with other departments to guide a unified approach to customer service, distribution, etc., meeting market demands.
Defining marketing strategies to support the companys overall strategies and objectives.
Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the companys unique voice.
Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
Build a highly efficient team of marketing professionals.
Create a solid network of strategic partnerships.
Design and implement comprehensive marketing strategies to create awareness of the companys business activities.
Supervise the department and provide guidance and feedback to other marketing professionals.
Produce ideas for promotional events or activities and organize them efficiently.
Plan and execute campaigns for corporate promotion, launching of new product lines etc.
Monitor progress and submit performance reports.
Responsible for producing valuable content for the companys online presence, editorial design and organizing the companys publications.
Conduct general market research to keep abreast of trends and competitors marketing movements.
Control budgets and allocate resources amongst projects.
Become the organizations agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
Job Requirements:
Proven experience as a chief marketing officer or similar role
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g., social media) and non-digital (e.g., press) channels.
Understanding of different business disciplines (IT, finance etc.)
Proficient in MS Office and business software (e.g., CRM) communication (written and verbal) and interpersonal abilities.
BSc/BA in business administration, marketing, communications, or a relevant field; MSc/MA will be a plus.
Most CMOs have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
Three to five years of experience in a leadership role