Job Description

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Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

The Content Marketing Manager will lead the development and execution of comprehensive content strategies to enhance organic channel performance and drive business growth. Responsibilities include creating content, ensuring brand consistency, and improving customer engagement to contribute to the website & blog traffic, organic leads/disbursement.

What you will do:

Content Strategy and Messaging

• Conduct content audit, research, and competitor analysis.
• Develop and execute content marketing strategies and messaging across various organic channels that align with business goals e.g. website, blogs, newsletters, videos, social media.
• Collaborate with Research, Sales, Brand teams to identify content that resonates with SME customers and Investor communities.
• Collaborate with Business units for employer branding content.
• Collaborate with PR and Social teams for amplification of content.

Content Production and Coordination

• Lead the production of engaging content that resonates with the target audience, drives value, and positions for brand thought leadership.
• Develop and manage editorial calendar, delegate tasks and ensure deadlines are met.
• Manage a team of freelancers and content agency, as well as collaborate with design team to produce high quality content.
• Write, edit, proofread, and improve content.
• Prepare and oversee content publication across diverse channels.

Editorial Oversight and Performance

• Serve as the managing editor, ensuring the quality, consistency, accuracy, and compliance of all content before publishing.
• Manage and refine existing writing style guidelines for content production e.g. brand tone of voice, punctuation and grammar preferences.
• Manage reporting and analyse web traffic metrics on Google Analytics, utilizing data to refine content strategies for future campaigns.
• Manage content marketing budget.

Requirements:

What we are looking for:

• Develop Content Marketing Strategy, Plan and implementation
• Content writing experience (ie blog, newsletters, website content..etc)
• Minimum 3 years experience in Content Marketing
• Stakeholders Management internal (Business Units/Product Owners, creative team) external (agencies, partners)
• Project management skills and attention to detail
• Excellent written and verbal communication skills
• Proficient in design requirements to brief and manage designers
• Manage reporting and analyse web traffic metrics
• Self-starter and independent

You will shine if you have:

• Search Engine Optimization (SEO) knowledge
• Have regional experience
• Proficient in AI tools
• Knowledge in website UI/UX to optimize and apply best practices to improve user experience
• Budget Planning and Management
• Good to have Finance industry knowledge (SME, Investor)
• Good to have native language skill but not mandatory (i.e Bahasa Melayu/Mandarin)

Benefits:

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone\'s working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
• Learning & Development - We believe learning should never end and we support everyone with curated learning programs on our internal learning platform.
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity

Funding Societies