Job Description

Job Purpose:

The role is responsible for creating unique, impactful, engaging content for online and social publication in accordance with iCar\'s content strategy and the evolving expectations of the media landscape. Secondly, the role will assume accountability for conducting, managing and organising regular test drives, reviews, as well as internal/external shoots for the team.

The primary objective is to engage and grow the Carlist.my audience to become the most sought after resource for new and used car automotive content that is entertaining, informative, passionate and relatable across the web (editorial), video, and social media.

Key Accountabilities:

• To intimately understand the audience\'s appetite for automotive content - be it the casual car buyer or enthusiast - relative to the broader interests of car manufacturers, dealers, and aftermarket vendors.
• Play an important role in shaping the high quality content output of Carlist.my to reinforce the brand while being aligned with the iCarAsia business and preserving the inherent value-add to the audience.
• To ensure all content is created with a high degree of attention to detail and is in-line with the overall tone. voice and direction of the team, delivered in a timely manner according to the deadlines that are set. Of course, creative license is allowed to establish/refine a personal style as well.
• As Content Producer, one is expected to apply a creative eye and take ownership of projects in both a video and editorial capacity and deliver final outputs that are of high quality and worthy of comparison to industry benchmarks. This will take commitment, an understanding of the team\'s capabilities and strengths, storyboarding and scriptwriting as necessary, as well as organisational and logistical management.
• To continuously build the brand and our relationships with clients, agencies and industry stakeholders through event participation and networking opportunities, etc.
• Ensure open and clear communication with all members of the Media team, inter-department teams in Malaysia and also regional teams across the iCarAsia Group.

Audience Engagement And Growth - Written

• To keep abreast of the local and international automotive scene and execute upon highly relevant written content assignments in an efficient and thorough manner.
• Actively and apply journalistic and SEO best practices to ensure consistently high organic page views, audience retention and audience\'s brand perception.
• Actively be involved in promoting content via social media such as Facebook and Instagram to maximise audience reach and engagement in the form of more Comments, Shares, Likes, Followers, and/or Subscribers.

Audience Engagement And Growth - Video

Propose, collaborate, organise, and execute upon creative short and long-form video projects and work with the larger team to ensure the highest impact final product with the objective of growing the Carlist.my audience across various video platforms.

Continually improve upon video presentation ability, style, and content - in both English and Bahasa Malaysia - to better engage with and bring value to the audience, benchmarking against the best of automotive media both locally and internationally.

Essential Knowledge, Skills and Abilities:

• A Diploma or Bachelor\'s Degree in any field.
• Multi-year experience in media and/or content creation in a professional capacity.
• Is ambitious, self-driven, and highly motivated, able to work in a fast-paced environment.
• A passion or acute curiosity for cars, preferably with in-depth knowledge of the automotive industry.
• Strong connections to car manufacturers, PR agencies and other relevant automotive bodies is a plus.
• Excellent interpersonal and communication skills with excellent grasp of the English language.
• An understanding of video storytelling and experience with image manipulation software.
• Publishing experience with social media platforms such as Facebook, Twitter, Instagram and TikTok.
• IT- and internet-literate, especially in web research, MS Office applications, CMS platforms.
• Ability to manage multiple tasks in a fast paced, high-performance driven environment.

CARSOME