Job Description

JOB PURPOSEWe are seeking versatile Social Media Executive cum Copywriter to join our team, driving content creation and social media initiatives. You\'ll craft compelling copy tailored to our brand voice and optimise it for maximum engagement using SEO best practices. Collaborating closely with the Social Media Strategist alongside the Community & Partnership Team, you\'ll generate user-centric content, foster community engagement, and drive innovative campaigns across various digital platforms. With a keen eye for detail and a passion for social media trends, you\'ll play a key role in enhancing our online presence and driving meaningful interactions.KEY RESULT AREAS / RESPONSIBILITIES
1.Creative Content Development:

• Craft compelling copy and content tailored for various social media platforms,ensuring alignment with Taylor\'s brand voice and objectives.
• Utilise SEO best practices to optimise content for maximum reach and engagementacross social media platforms.
• Integrate corporate messaging and product positioning seamlessly into all socialmedia copy and content.
• Write clear, concise, and attention-grabbing copy that resonates with the targetaudience.
• Review and edit content to maintain consistency and clarity across all channels.
• Stay updated on digital copywriting trends and industry insights to continuouslyelevate creative output.

2.Community Engagement and Collaboration:

• Generate user-centric content that fosters meaningful interactions and encouragesuser-generated content as part of the social media strategy.
• Collaborate closely with internal teams and stakeholders to brainstorm innovativeconcepts and execute campaigns effectively.
• Conduct research and interviews to gather insights and stories that resonate with theaudience.
• Build strong relationships with internal departments, understanding their goals andaligning content strategies to drive results.
• Provide constructive feedback and contribute ideas to enhance collaboration andcontent quality.

3.Social Media Strategy and Management:

• Develop and implement content strategies across various online and social mediachannels.
• Monitor and analyse SEO, user engagement, and social media metrics to optimisecontent performance.
• Stay current with social media trends, industry best practices, and platform updates.
• Manage and maintain accurate information on all social media channels, ensuringcompliance with brand guidelines and regulations.
• Create opportunities for engagement and growth by exploring new channels,software, and practices.

4. Reporting:

• Work closely with Social Media Strategist to prepare weekly and monthly reports onsocial media traffic, engagement, and ROI.
• Continually review campaign performance and provide recommendations to optimiseperformance.
• Analyse data to identify trends and insights, and provide actionable recommendationsfor improvement.

1.Article Expansion and Streamlining: Collaborate with the Community Editor toexpand on articles, leveraging community insights and feedback. Streamline contentfor digital assets to ensure clarity, consistency, and accessibility.
2.Brand Voice and Guidelines: Maintain brand consistency across all content andsocial media platforms, adhering to brand guidelines and voice.JOB SPECIFICATIONSMinimum Qualification

• EDUCATION: Bachelor\'s degree in general field with emphasis on writing, or equivalentexperience,
• EXPERIENCE: 3-5 years proven experience within publishing media, creative orcontributing editor.
• Impeccable written and verbal communication skills.
• Strong command in English and Malay.
• Excellent copy writing skills, ideally you have a writing/journalist background.
• Good understanding of SEO skills/principles.

Competencies (Knowledge, Skills, and Abilities)

• Extroverted, outgoing personality and interpersonal skills.
• Good communication, presentation and creative writing skills, especially in Englishand Malay, to address a broad spectrum of colleagues and external partners, withproven ability to develop variety of content marketing materials that reflects our brandvoice.

Excellent writing and editing skills, with a keen eye for detail and grammar.

• Understanding of SEO principles and content marketing best practices.
• Creative mindset with a passion for storytelling and engaging content.
• Data-driven thinking with strong analytical skills combined with creative thinking.
• Proficiency in utilising social media management tools and content creationplatforms.
• Ability to synthesize information from a variety of sources to develop well researched,sound solutions to problems.
• Ability to successfully handle multiple tasks, prioritize and meet deadlines.
• Great understanding and knowledge of online content strategy and creation.
• Strong organizational and project management skills, with the ability to meetdeadlines.
• Experience in collaborating with cross-functional teams to achieve common goals.
• Thorough and precise in their work with good attention to detail.

The company reserves the rights to amend or include additional details towards your job description at any point of time in any form of communication.

Taylor\'s Education Group