Job Description

ABBYY powers intelligent automation. We reimagine the way people work and how companies accelerate business by delivering the intelligence that fuels automation platforms. Our solutions transform enterprise data and empower you with the insights you need to work smarter and faster. We help more than 5,000 companies globally, including many of the Fortune 500, to drive significant impact where it matters most: customer experience, profitability, and competitive advantage. We bring together top experts from all over the world to form our growing team of 1,300+ employees based in 15 countries with headquarters in the United States. Joining ABBYY\'s Sales team means being part of a professional community who enables your success. Our flat hierarchy allows employees across the world and functions to make a direct impact on our business strategy, while people programs like health and fitness challenges, Volunteer Time Off policy, internal lectures, and social events foster teamwork and work-life balance. We invite you to join our team. Reimagine your future with boundless opportunities and a team who champions your success and expand your knowledge with every customer interaction while working flexible hours! The ABBYY Demand Generation and Field Marketing Manager is responsible for developing and implementing strategies to generate leads and measurable revenue opportunity pipeline for the company. This role work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance. The Demand and Field Marketing lead executes a variety of integrated marketing programs - including content marketing campaigns, digital marketing/advertising as well as event planning & execution in region. As part of the Global Demand Generation team, this role focuses on promoting ABBYY products in the in the target regions, while maintaining strong relationships with relevant sales managers, partners, and various international colleagues Your Responsibilities: Develop and implement demand generation strategies and campaigns Work closely with the sales and marketing teams to align efforts and drive revenue Use data and analytics to measure and improve the performance of demand generation efforts Develop and maintain relationships with partners, influencers, and other stakeholders Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts Monitor industry trends and stay up-to-date on new technologies and techniques Conduct market and customer research to identify opportunities and challenges Create and manage demand generation budgets and forecasts Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue Identify and resolve challenges and conflicts within the demand generation process Provide training and support to team members on demand generation best practices and tools Attend industry events and conferences to build relationships and promote the company Requirements: 2-5 years of experience in demand generation, ABM or a related field Proficiency in marketing automation and CRM software (ABM/CDP - 6Sense, Revup, Demandbase other) Strong analytical skills, with experience analyzing data and making data-driven decisions Knowledge of sales techniques and strategies Excellent communication and collaboration skills Ability to prioritize and manage multiple tasks and projects Strong problem-solving and decision-making skills Flexibility and adaptability to change A desire to learn and grow in the demand generation field Bachelor\'s degree in marketing or related field We enable you to: Be a Trusted Advisor Our global expertise includes various industries, such as Financial Services, Insurance, Transportation & Logistics, Healthcare, Government, and Legal. We are a significant player in the RPA and broader intelligent automation market through strategic partnerships and embedded technology licensing with leading vendors. As part of our team, you\'re a member of a trusted community that continually strives to achieve the best results for our customers. Be Limitless Every opinion counts. Our flat hierarchy allows team members from across the globe and functions to propose and collaborate on new ideas. We provide several opportunities for feedback, both from leaders and directly to our managers. The leadership team at ABBYY is ready to chat about your ideas and your colleagues are ready to support you. Be Flexible Work-life balance looks a little different for everyone. Employees regularly collaborate with their managers to design a workday that works best with flexible hours. Our different time off programs allow employees to set aside personal time for educational conferences, volunteering, and other activities. Let\'s find the balance that allows you to be your most successful. Be Yourself The success of our employees is a top priority for us. We value a culture of trust, collaboration, and respect by fostering open communication, a continuous cycle of feedback, and recognition. We know every team member brings unique value and aspirations. Grow your career through our learning development programs and be supported by our employee resource groups and other people programs. We can\'t wait to learn more about you. ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace.

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