Job Description

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Grab is leading a consortium for Digital Bank license and build a bank with the right foundation - using data, technology and trust to solve problems and serve customers. We have big dreams to unlock and financial inclusion for people in our region is just one. If you have what it takes, help build our new Digibank with us.

The day-to-day activities:

Support the Head of Marketing in amplifying our digital bank\xe2\x80\x99s story to our customers, driving retention and loyalty

Develop and execute thoughtful and impactful strategies and campaigns based on data and sound analysis, to nurture and generate deeper engagement and brand affinity

Understand human behaviour and optimise for engagement - be clear on how to drive frequency and breadth of activities with customers

Keep pushing boundaries - track app and campaign performance, identify opportunities to test and improve, with the plan to develop new ways to connect with and activate various consumer segments

Work closely with the wider marketing team including PR / Corp Comms, internal stakeholders, and agency partners to drive marketing automation and build a kick ass brand

The must-haves:

As this is a mid-senior level role, we are looking for a dynamic communications professional with at least six years of work experience. If you are passionate about having an irreversible positive impact on the way Singaporeans spend, save, earn and borrow money, this role is for you. You should also meet the following requirements:

4 years\xe2\x80\x99 experience in mid-senior marketing roles, with focus on growth or lifecycle for client-side marketing or CRM agency. Background in payments, financial services, consumer internet, FMCG preferred.

Loves human nature - observant in identifying patterns, intuitive in understanding the cause.

Strong understanding and experience with customer segmentation, measurement approaches, CRM and analytics tools required. App experience is a plus.

Love data, analysis, and storytelling. More importantly, embrace the challenge of combining them to inspire and motivate customers to action.

Should ideally be proficient with campaign development, and willing to go the extra mile.

Team player with strong communication skills, and have experience in managing complex, cross-functional projects.

Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.

Ambitious, self-driven and highly motivated individual who can work well in a startup VUCA (Volatile, Uncertain, Complex, Ambiguous) environment. Should have a deep desire to excel and develop a career in a fast growing tech company. Should have demonstrated integrity and respect in the performance of their duties.

Grab