Job Description

Key Responsibilities: * Develop and Manage Digital Marketing Campaigns:

• Plan and execute all digital marketing strategies including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Create and curate content across digital platforms to enhance brand awareness and drive engagement.
• Optimize campaigns for performance and ensure consistency with overall brand messaging.
• Social Media Management:

• Manage social media accounts (e.g., Facebook, Instagram, LinkedIn, etc.) and increase brand engagement.
• Plan and monitor the ongoing company presence on social media.
• Create and schedule posts, monitor comments, and engage with the audience.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Perform keyword research and optimize content to improve search engine rankings.
• Manage paid search campaigns (Google Ads, Facebook Ads, etc.) and track ROI for ongoing optimization.
• Analyze website traffic and user behavior to enhance site performance.
• Content Creation and Copywriting:

• Write compelling marketing copy for emails, blogs, social media, and web content.
• Collaborate with graphic designers, videographers, and content creators to produce high-quality digital assets.
• Data Analytics and Reporting:

• Track and analyze the performance of all digital marketing campaigns.
• Use tools like Google Analytics, social media insights, and other data platforms to monitor KPIs (Key Performance Indicators).
• Provide regular performance reports and recommendations for improvement.
• Email Marketing:

• Develop and manage email marketing campaigns to nurture leads, retain customers, and promote products/services.
• Segment email lists, create compelling email content, and analyze the results for optimization.
• Collaboration:

• Work closely with internal teams (e.g., sales, design) to create cohesive marketing strategies.
• Stay updated with industry trends and emerging digital marketing technologies to keep campaigns competitive.
• Website Management:

• Oversee website updates and content management using CMS (Content Management System) platforms like WordPress.
• Ensure websites are optimized for both desktop and mobile devices, maintaining a user-friendly experience.

• Educational Background: Degree or diploma in Marketing, Communications, Business, or related fields.
• Experience: 1-3 years of experience in digital marketing roles. Experience in specific industries (e.g., e-commerce, retail, etc.) may be preferred.
• Skills:

• Strong understanding of SEO, SEM, and digital marketing concepts.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Excellent communication and copywriting skills.
• Analytical mindset with a focus on data-driven decision-making.
• Basic graphic design or video editing skills are a plus.

• Experience with CRM software and email marketing platforms (e.g., MailChimp, HubSpot).
• Ability to work independently and as part of a team.
• Knowledge of content management systems (e.g., WordPress) and basic HTML.

• WFH / Remote Settings
• Some travel may be required for meetings or events, but the job is primarily digital and tech-driven.

RiceBowl