Job Description

Nestled on the pristine Pantai Tengah beach, the PARKROYAL Langkawi Resort is an idyllic seaside haven where balance, simplicity and joy come to life, offering the ultimate beach holiday.

Located on the longest stretch of beach in Langkawi, PARKROYAL Langkawi Resort is a collection of 300 modern guest rooms, suites, and 7 spacious exclusive villas, equipped with unique facilities and amenities. Each private villa features a private dip pool with direct access to the beach. Dining options include a speciality restaurant, an all-day dining, an ocean view lounge, and a swim-up bar.

Take a swim at the infinity pool on level 5 overlooking the Straits of Malacca and unwind with a drink or two. Featured amenities include 24-hour front desk, business center, gymnasium and a kids\' club. Nourish your soul, body and mind with an invigorating spa treatment at our SUASANA Spa.

The Role

• Manage the development and execution of Corporate digital marketing programs, including SEM/SEO, marketing automation, social media, website and online advertising campaigns.
• Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention.
• Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impression and email campaigns.
• Collaborate with Director of Sales & Marketing and Corporate Marketing team to develop digital marketing activities to support campaign strategies and business goals.
• Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space.
• Support and execute the B2B digital demand generation strategy, including development with all inbound and outbound tactics, including emails, landing pages, forms and workflows.
• Works with Corporate Marketing team to verify the Hotel\'s website and related websites are updated on a regular basis.
• Coordinate with Director of Sales & Marketing and Corporate Marketing team to report success of the resort\'s digital marketing performance.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

• Degree from an accredited university in Marketing, Public Relations, Business Administration or related major.
• 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience is preferred.
• Strong knowledge of the latest digital marketing trend.
• Proficiency in both written and spoken English and Bahasa. Other language such as Mandarin is an added advantage.
• Demonstrates a high level of professionalism and maintains a positive attitude when interacting with associates and guests.
• Independent and able to work with minimal supervision.
• Able to work under pressure and in a fast paced working environment.
• Excellent planning and organising skills.

Pan Pacific Hotels Group