Job Description

Digital Marketing Specialist (Global)

Location: Shah Alam

We currently have an opening for a Senior Digital Marketing Executive on our global team based in Kuala Lumpur with hybrid working opportunities.

Reporting to the Group Head of Digital, and working within the global digital marketing team you will play an essential role in driving Crown\'s digital performance and growing the business worldwide.

With a passion for digital and a strong commercial sense you will know what is required to achieve success online and help us create high quality digital experiences for our prospects and clients. You must be a focused, self-starter who can identify digital solutions for business objectives, contribute strong ideas and progress projects independently. You will also be a good communicator - able to explain your reasoning clearly and succinctly.

Working within a dynamic and growing team and with the support of specialist agency partners you will play a central role in creating, managing and enhancing our websites. You will also help to develop engaging, useful and interactive features and tools with appeal to our target audiences.

For this role you must have strong design skills and proven competency in HTML/CMS alongside the ability to back your concepts with data and measure the impact of your work. This is a hands on role with plenty of opportunity to make a huge impact and have your contribution recognized and rewarded at the highest level in the business.

Key Responsibilities

• Support campaign creation with global and regional marketing teams
• Identify opportunities to enhance website content and execute changes
• Improve information architecture including website categorisation, navigation and page templates
• Develop new website features based on customer insight to drive engagement and create sales leads
• Incrementally improve user experience and conversion rates through A/B testing
• Provide monthly analysis and reporting of digital KPIs across our business units

Professional Skills & Qualities

• 3-4 years\' experience in a similar role
• Very good knowledge of HTML, CSS and web technologies
• Good knowledge of content management systems (Drupal, Word press)
• UX/UI design tools (e.g. invision, sketch, balsamiq)
• Strong experience with Google Analytics
• Experience of A/B testing methods
• Excellent communication skills, both written and verbal
• Ability to work independently with a \'can do\' attitude
• Keen attention to detail
• Degree level or equivalent
• Stakeholder management skills

Bonus points for

• Knowledge of Dynamics 365 and Click Dimensions
• Previous experience of working in an international environment

About Crown Worldwide Group

Crown Worldwide Group provides relocation and logistics services to customers globally. From priceless works of art to families starting a new life abroad we have been moving people\'s lives for over half a century.

Our mission is to make it simpler to live, work and do business anywhere in the world

What we offer

• An immersive experience into multiple geographies and cultures, working within an energetic, friendly team with the opportunity for sustained learning and progression
• .A competitive benefits package including enhanced maternity/paternity pay, a pension scheme, health care programme, and two paid days off to undertake charity work, a birthday day off and many other benefits.

Company Values

At Crown we pride ourselves with the quality we deliver and values we stand by.

• We are CARING about people and their experience
• Always DETERMINED to do our best and to always keep improving
• We are genuinely THERE when our customers and colleagues need us
• We encourage the SHARING of knowledge amongst each other
• We continuously remain OPEN-MINDED to stay innovative

Equal Employment Opportunity

Crown is an equal opportunities employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military/veteran status, or any other characteristic protected by law.

Crown welcomes applications from all suitably qualified candidates eligible to live and work in the designated geographical region. We are committed to diversity, and to employee well-being, engagement and development.

Crown Worldwide